Brico Dépôt offers to finance the energy audit of its customers

First DIY brand to finance the energy audit

An essential diagnostic tool, carried out by a qualified professional, the energy audit establishes work recommendations in order to significantly improve the energy efficiency of a home. From April 1, 2023, this audit becomes mandatory in the event of the sale of a dwelling whose energy performance diagnosis (DPE) is class F or G. And so that the cost of this audit is not a hindrance for French [1], Brico Dépôt finances this one 100% for its cardholder customers [2] when they carry out energy renovation work with Ynergie, the brand's partner and CEE delegate [3].

This is a great novelty in the sector since the brand is the first to offer this offer which begins on October 24 throughout the national territory and will continue until the end of January 2023. As part of the work carried out with Ynergie, the customer benefits from support, throughout his project, from the advice phase to the acceptance of the work, including financing, the calculation of aid (the audit being eligible for Ma Prime Rénov') , piloting or controlling expenses.

For Peggy Sadier, E-Commerce and Customer Experience Director at Brico Dépôt: “With the teams, we noticed that many customers did not dare to embark on their project, due to a lack of knowledge, assistance and advice. With Ynergie, we thought of this service as a true work facilitator. Our DNA is based on the simplicity, quality and accessibility of our products, and this is what we wanted to transcribe with the financing of the energy audit: to make the energy renovation of your home an experience that is both simple , human and efficient. »

Full financing of the energy audit is part of a more global system of actions already deployed by Brico Dépôt in favor of energy renovation. The brand has always offered products for insulation, heating, carpentry, tools, etc. which help to save energy. In order to continue to offer the most competitive prices on the market, the brand has anticipated, before the summer, special arrivals related to energy renovation (heating, glass wool insulation, wood/pellet stove, windows, etc. .). These promotional operations allow the French to anticipate their purchases and achieve a double saving:

• At checkout: with low prices;
• For investment: with products that save energy.

[1] Depending on income, the energy audit can cost up to €600

[2] The Brico Dépôt loyalty card is free

[3] Energy saving certificates

Brico Dépôt, the anti-crisis asset for the purchasing power of the French

The current context of tensions on purchasing power makes the support of Brico Dépôt even more relevant based on the strength of a proven model: essential products at low prices and in "site" quantities without compromising on quality, exclusive own brands and commercial dynamics with arrivals in particular. Today, the brand is accelerating its modernization in the service of the customer experience, by capitalizing on expert and committed teams, both at head office and in depots.

For Laurent Vittoz, Brand Director of Brico Dépôt: “I am convinced that it is in situations of economic stress, such as the one we are currently going through, that our positioning as a discounter can make an even greater difference for our customers. For Brico Dépôt, guaranteeing competitive prices is not just a slogan, it is above all a contract of trust between the brand and its customers. And we are determined to keep our promises by proposing concrete actions such as the financing of the energy audit or the reimbursement of twice the difference if our customers find it cheaper elsewhere. »