Bjelin: where sustainability meets innovation in flooring

From the revolutionary Woodura® technology – developed by sister company Välinge Innovation – to the use of FSC® certified wood, Bjelin is committed to providing flooring that enhances interiors while respecting the environment.

Bjelin’s focus on sustainability extends beyond the materials used; the company embraces cutting-edge technologies and production processes that minimize waste, reduce energy consumption, and prioritize longevity. Its flooring is designed to stand the test of time, delivering lasting beauty and strength without compromising the planet.

Here are some concrete examples of how Bjelin promotes sustainable development:

1. Woodura® Technology - Bjelin uses innovative Woodura® technology to enhance the strength and durability of its densified wood floors (Woodura Planks 3.0 and Woodura Rough Stick 2.0) by maximizing wood usage and reducing waste in the production process. By using less wood, Bjelin preserves the trees in the forest, while continuing to provide 100% real wood floors that are up to three times stronger than traditional engineered wood floors.
2. Sustainably sourced raw materials - the majority of products are made from FSC® certified wood, which ensures that the wood used comes from responsibly managed sources, contributing to the prosperity of forests and the people who depend on them.
3. Energy-efficient production – Bjelin is committed to reducing its carbon footprint. Production processes are optimized to minimize energy consumption, and the company is actively working on using renewable energy sources, such as solar energy, in its factories.
4. Lasting Beauty - Bjelin's timeless Scandinavian-designed flooring is designed to last for generations. In addition to its long-lasting beauty, these elegant floors are highly durable, meaning fewer replacements are needed over time, reducing waste and the need for new resources.
5. Reuse and waste reduction - in its factories, Bjelin reuses materials wherever possible and wood waste to transform them into energy or other products.
6. Local production – Bjelin strives to source and manufacture its products locally, to reduce transport emissions and support local economies. For example, much of the production takes place in Croatia, near the Spacva forest where the brand sources high-quality wood.

These efforts are part of the company's ongoing commitment to creating sustainable, high-performance products that help protect the planet while improving homes and commercial spaces.