Bjelin and FP Bois forge a strategic distribution partnership

At the Carrefour International du Bois trade show, Bjelin took another step in its development in France by announcing the appointment of FP BOIS as a distributor of its Woodura flooring. This partnership aims to support a more structured rollout of Bjelin's densified wood flooring, with a focus on product availability, visibility, and service quality within specialist networks.

Five years after its entry into the French market, the appointment of FP BOIS as distributor – to building material suppliers and a network of wood specialists – marks a major milestone in Bjelin's development. In recent years, the company has made significant investments in both human resources and industrial infrastructure, posting strong results despite a complex economic environment.

According to David Sarcinella, General Manager for Western Europe at Bjelin: “Today, we are strengthening our distribution network with professionals to ensure consistent market coverage and close support for distributors and specifiers throughout France. Through this collaboration, we aim to capture at least 10% of the French wood flooring market by 2028.”

Based in Mimizan, in southwestern France, FP BOIS is a well-established company with both manufacturing and distribution capabilities. With a sales organization covering the entire country and a strong presence within professional networks, the company brings its local expertise and powerful reach.

According to Eric Plantier, CEO of FP BOIS: “We see strong potential in developing Bjelin’s offering in the French market through a structured distribution approach. Demand remains high for flooring solutions that combine performance, aesthetics, and practicality, and we are confident that this partnership will allow us to meet that demand together.”

According to David Sarcinella, General Manager for Western Europe at Bjelin: “FP BOIS, with its national sales force and established network, plays a key role in Bjelin's development in the French market. We are now in a position to accelerate our presence and play a more significant role in the market.”

Bjelin develops and manufactures high-performance flooring solutions, incorporating Woodura® surface technology and the 5G Dry® waterproof assembly system. This combination improves floor durability, optimizes the use of raw materials, and offers a more responsible solution.

By combining their expertise, FP BOIS and Bjelin intend to sustainably accelerate the development of the brand on the French market.