bio'bric is organizing itself with its partners to support and facilitate market recovery

“We have lived and we are still living an exceptional period. Even if the market is experiencing a period of uncertainty, Bouyer Leroux is today fully operational to deal with it with all of its customers (distribution professionals, masonry companies, plasterers, plasterers, roofers, builders and promoters) thanks to its technical and commercial teams which have adapted to the new constraints ” reveals Pierre-Alexandre Cheminel marketing and sales director.

Stronger listening to the market to adjust production to customer needs

There is still a question mark concerning the month of August which traditionally has been a weaker month in activity for the building industry.

"Will companies continue their activity to make up for the delays due in March and April? Will they optimize their sites before entering the winter season? There are still unknowns. We have anticipated several scenarios to facilitate this recovery and have already acquired new ways of working ” says PierreAlexandre Cheminel.

A specific action plan to better adapt

Optimization of the stock, flexibility of production and responsiveness of bio'bric technical and commercial teams are the three conditions to meet the constraints linked to the management of the Covid-19 on construction sites and to help them to leave as quickly and efficiently as possible.

"The right partner in times of crisis is one who knows how to listen to the market and constantly adapt its organization to meet the needs of its customers" underlines Pierre-Alexandre Cheminel. "To make sure that we would be able to do so, we have endeavored to remove within our processes all of the potential risks linked to the situation of uncertainty that we are experiencing".

A flexible industrial system to be able to supply work sites throughout the territory and avoid any product breakdown

Bouyer Leroux now has a stock that allows the construction of 9000 dwellings (5000 houses, 4000 collective dwellings), the equivalent of a city of 20000 inhabitants. This stock is being reinforced, with the aim of covering 3 months of sales by the end of July. In addition, Bouyer Leroux has the capacity to rapidly and significantly increase its production in the event of a catch-up of activity in the coming months.

Thanks to a 100% local and owned supply chain, the availability of the raw material, clay, is not a subject for brick. Bouyer Leroux has more than 30 years of clay reserves. A volume equivalent to more than 6 months of production is already extracted and ready for use.

The industrial system made up of 9 factories ideally located in France overcomes the possibility of the isolation of certain regions in the event of a second wave. A substitution plan is already planned for this purpose. Finally, the panel of partner carriers from Bouyer Leroux has been assessed and will therefore help meet demand.

Supporting clients

In this context of profound transformation, particularly digital, the bio'bric marketing and commercial management quickly implemented solutions by modifying the organization of its technical and commercial teams, and by training them.

The key words: good practices and adaptability

The bio'bric technical and commercial teams must also adapt to continue to be alongside their customers and partners, and provide them with the best support by offering them new services:

Development of digital and videoconferencing

To support the health protocol of customers who request to limit physical appointments as much as possible, salespeople can now contact them by videoconference (100% of salespeople are equipped). This changes the way interviews are conducted. You have to be relevant in a short time by offering the service best suited to the client's needs. To support this change in business practices and discourse, 600 hours of training for salespeople were scheduled in May.

Tutorials were created for the implementation of the products

Difficult to go to all construction sites currently, this is why several short and explicit videos are made available to technical and commercial teams.

Communication supports adapted to the current needs of companies

Thus, a sheet showing that glued brick is a system compatible with barrier gestures has been made available to companies. The latter can integrate these recommendations into their own health recovery protocol.

A relevant offer in the current context

Given the additional costs linked to the implementation of sanitary measures on construction sites facing the coronavirus, promoters and builders of individual houses are now looking for competitive products that offer the expected thermal, acoustic and mechanical performance.

The new solutions, such as fix'bric glue and the supeRmax planelle, marketed by Bouyer Leroux meet these criteria.

As a collective: the brick solution perfectly meets market expectations

Thus, to offset part of the costs generated by the implementation of barrier gestures on construction sites, the very economical brick solution is of definite interest for developers who are not yet working with this constructive system which has proven itself. According to the latest Batiétude study, brick indeed had 27% market share in the collective in 2018.

Developers who already trust brick are reassured in their choice. Not only is the brick solution economical, it is also very thermally relevant. For example, the combination of the supeRmax planelle (thermal resistance of 1,7 m². K / W) and the bgv'costo th + brick optimizes the performance of the building envelope while controlling costs. More generally, the Bio'bric Collective Pack, which combines insulating bricks with accessories to optimally treat thermal bridges, makes it easier for promoters to offer their customers outdoor spaces such as balconies and terraces that should be acclaimed. after this confinement period.

In individual houses, builders are looking to shorten their site time to catch up on delays

fix'bric, ready-to-use glue for the bgv²⁰, is a solution that saves up to 1h30 per day and per site! It was a great success with builders and masons. Maison France Confort, member of the Hexaom group, has just adopted it in the Midi-Pyrénées region and is currently deploying it in the Île-de-France region.