An ambitious industrial strategy for the Bouyer Leroux Group based on synergies between subsidiaries and on sustainable development & energy

Organic growth and through acquisitions

Today, the Bouyer Leroux group has 1500 employees, including 650 in Pays de la Loire. It has 26 industrial sites and generates a turnover of 350 million euros (closed at the end of September 2020). The head office is at Séguinière (49) and will remain so.

Attached to its values ​​and its cooperative origins (long-term industrialist profile, transparency, customer placed at the heart of the strategy, quality and innovation, rights and duties, respect, sharing), it pursues its development through organic growth and external growth .

The merger-absorption of Bouyer Leroux Structure (ex. Imérys Structure) in the Bouyer Leroux SCOP was voted almost unanimously by the General Meeting in February 2018, and it gave birth to the 2nd largest industrial SCOP in France . As planned at the time of the takeover, the 300 employees of Bouyer Leroux Structure were integrated into the SCOP Bouyer Leroux, in groups of 100 over 3 years. The corporate path was redesigned on this occasion.

The last acquisition in 2019 was Panaget (3 industrial sites), leader in the French market for engineered oak parquet, which enabled the Bouyer Leroux Group to develop its activities in the home renovation and decoration market in France. , and for export (mainly in the USA, England and Switzerland).

Sustainable and balanced development through the diversification of its activities

In recent years, the sustained pace of acquisitions and the development of new activities has notably responded to the Group's strategic objective of sustainable and balanced development (solutions to build and renovate eco-efficient housing, new diversification / renovation, collective / individual house, structure and interior or exterior equipment of housing). Seven years ago, Bouyer Leroux made 7% of its turnover in the construction of new housing. At the end of the financial year ended September 80, 30, the share of renovations in the Group's total turnover is equal to that of new construction.

In addition to external growth opportunities, Bouyer Leroux also wishes to develop partnerships (investment in start-ups or incubators, industrial cooperation, purchase of production licenses) to integrate new manufacturing processes for eco-efficient products within its terracotta factories, continue the development of the Bouyer Leroux company at the origin of the eponymous Group, and thus ensure the sustainability of the sites and their jobs. A Business Development unit and a business development function were created to make this ambitious project a success.

The Bouyer Leroux Group's strategy

The Group's strategy aims to achieve critical mass through balanced and sustainable growth, faster and more profitable than its competitors, through effective management of people and projects, exemplary management of resources and the planned development of innovative solutions, to create more added value for customers, the Group's subsidiaries, employees, members and thus guarantee its sustainability, attractiveness and independence.

The Group's strategic objectives are to fully integrate the energy transition into its manufacturing processes and to develop its offer of eco-efficient solutions for the construction and renovation of housing in France and in Europe.

As part of this strategy, the Bouyer Leroux Group plans to carry out at least one major structuring project, to continue to invest in the erasure of its carbon footprint, and to increase the share of renovation to 60% of its turnover. business which should reach 450 million euros by 2025.

Intra-group synergies

Logistics synergies

The Group has put in place the possibility for subsidiaries to manage remote stocks, hosted by sister companies, thus strengthening links and proximity with customers.

• Bouyer Leroux Terre cuite (BLTC) stores on the Soprofen site in Mertzwiller to improve its delivery service in the East.

R&D synergies

Sharing of know-how / expertise, joint development of solutions.

• Resource sharing
  • The thermal engineer BLTC also does thermal calculations for SPPF and Thébault.
• Common developments
  • The joinery / shell joints are an important subject. The SPPF / BLTC collaboration allowed the integration of a new cheek piece in the chests marketed by BLTC. Other projects are underway.

Industrial synergies

Within professions / between professions:

• Feedback from Panaget for the installation of biomass stoves at BLTC.
• Sharing of a resource around industrialization / new works between Thébault and BLTC.

Purchasing synergies

Optimization and securing of supplies.

• Better purchasing conditions from suppliers thanks to volume effects: roller shutter motors for the companies SPPF, FLO and Soprofen.

Business synergies

Prescriptions and cross-selling between Group companies.

• Networking on the occasion of the traditional evening of wishes which has been held at Group level for 2 years.
• The team of 15 bio'bric prescribers will bring Panaget products to developers and builders of single-family homes from this exercise.

Prospective

The Bouyer Leroux Group has faced the health crisis and deployed measures to offer its employees the best sanitary conditions while continuing to serve its customers well in this restart of site activity, which from May to month of September, can be described as "violent".

While the government has just put in place a call for projects plan around € 200 million for 2020, the Group will apply for its future projects in order to strengthen or even accelerate its energy transition plan. All the steps taken today at Group level are reflected in the DPEF published annually.

Faithful to its original cooperative values, its human values ​​and its entrepreneurial culture, its culture of quality and innovation, the Bouyer Leroux Group looks to its future with confidence and the reaffirmed ambition of being a benchmark player in the industry. eco-efficient housing, an industrialist recognized for his contribution to the development of employment and the circular economy in the territories of France.