Tryba's ambitious digital evolution

In 2020, the Alsatian brand embarked on an ambitious challenge, digitizing its sales force and its Consulting Spaces present throughout the country.

To better meet the expectations of its sales representatives and dealers, Tryba has
decided that 2020 will be the year of digitalization. At the end of the year, the results are positive
with the implementation of a new generation tablet-PC, a mobile application and a digital pack. In this very special period due to Covid-19, this development is timely because it allows Tryba to adapt and above all to maintain privileged contact with his
customers and future customers despite the confinement.

A sales force that is going digital

Since the start of September, the Tryba sales force has seen its tools evolve! Exit them
paper documents, place for the new generation tablet-PC which now equips more
in addition to network salespeople. On the latter, the Tryba teams all find
the business tools they need on a single desktop: advanced technology,
thought to be simple and efficient!

Indeed, this tablet-PC and the new integrated CRM * Business solution that goes with it, truly heralds the digital dynamics of the network, because in addition to being very powerful tools, they allow dealers and salespeople to have access to
same documents in one click, and to be able to modify and develop them according to the progress of the file. For example, from now on, clients electronically sign the elements of their file. A novelty that really appeals to buyers, particularly by its ease and speed.

Finally, Tryba has developed a new mobile application that allows its sales force to
take a picture of the progress of the achievements, in particular the end of the work, and
publish in 3 clicks on its site and on social networks. A unifying tool that provides
ideas and examples of uses and adaptability of Tryba products. A real plus for
to create envy, while showing the quality and design of the brand to future customers.

The digital pack: Guaranteed visibility

Thanks to the Digital Pack, launched at the start of the year, Tryba provides real visibility to its
Consulting spaces. Indeed, via a boosted local web presence, there are more than 300
concessions, spread throughout France, which are becoming essential!

Within this pack, the Tryba teams have gathered the essential methods for
gain visibility within its catchment area: management of the dealership's web referencing, e-marketing campaigns and support on social networks.
Thanks to its three levers, the Consulting Spaces posted unprecedented results:
+ 30% of web contacts in the 1st half of 2020.

* Customer Relationship Management