Alterna, 25 years of serenity at the service of the bathroom

Created and launched by Saint-Gobain Distribution Bâtiment, the Alterna brand is 25 years old. Distributed by the CEDEO, Brossette and Envie de bain brands, it offers all the products to furnish a bathroom: shower, bath, fittings, furniture, toilet area, etc.

Thus, Alterna meets all the needs of professionals and their customers with an offer combining design, certified quality, durability, ease of installation, performance and innovation ... all at the best price!

To celebrate its 25th anniversary, Alterna is implementing a major communication campaign and a new signature, "Alterna, the serenity insurance". It thus recalls its fundamentals (inspiration, realization, saving time, peace of mind, security and guarantees) and affirms its role as a privileged partner of professionals.

Alterna, a strong and benchmark brand

A trusted brand, Alterna allows artisans to differentiate themselves and provide an ideal solution for individuals. The ranges are co-constructed with them in order to meet their problems and the needs of their customers.

For 25 years, a trust contract has been established between professionals and the brand thanks to guarantees and a commitment to availability.

This takes the form of:

trendy products;
good value for money for competitive quotes;
more than 1 products available in 000 hours;
responsive after-sales service
a 5-year warranty on the entire range and spare parts available 7 years after the site;
products that are easy to install and maintain.

Alterna, an exhaustive offer for the bathroom

Alterna offers a global and transversal offer for all budgets. Exclusive, Alterna solutions are also designed in line with current trends and innovations. Alterna thus combines style, comfort, quality, accessibility and availability to design a bathroom with confidence.

Alterna 2019 catalog, inspiration and technical information

On more than 300 pages, the new Alterna catalog presents the entire range of the brand for the bathroom, toilet area, kitchen, towel warmers and water heaters as well as spare parts.

Each universe is illustrated by an atmospheric photo so that individuals can more easily represent their projects.

Designed as a real tool for craftsmen, it brings together all the technical information necessary for the preparation of quotes and projects.

Alterna, 25 years of expertise in the service of the bathroom

In 2019, Alterna celebrates its 25th anniversary with a major brand communication campaign:

Throughout the month of June, professionals are invited to discover 25 surprises in their CEDEO and Brossette agencies.
A game has been set up specially for this anniversary date. For any purchase of Alterna products, with a minimum of 150 euros, the customer receives a scratch ticket allowing him to win the product of the day, Concerto showers, T-shirts or pencils.
A competition is also organized for individual customers, allowing to win a bathroom worth 3 € in the CEDEO showrooms, Envie de bain, Brossette or on the Facebook page of Envie de salle de bath.
Finally, preferential prices are offered on certain products exclusively on the web.

At the same time, the brand is going digital to make itself better known to professionals and individuals with the creation of an Alterna shop-in-shop. Accessible via the site Cedeo.fr, this dedicated page allows you to discover the brand's strong points and the range of solutions offered.