Airwell becomes main partner of Stade Français Paris

A first meeting (Match Paris/Pau) officially launched the partnership by displaying Airwell on the right pocket of the jersey of the professional players of the capital club on December 31st. This collaboration runs until the end of the 2024-25 season.

The human is the strength

The partnership between Airwell and the Stade Français Paris is above all a meeting between Laurent Roegel, CEO of the Airwell Group and Thomas Lombard, today General Manager of the Stade Français Paris and former international rugby player. It was around a round table that the two entrepreneurs learned about their common ambitions. A meeting under the sign of the human, representative of this partnership. Innovation, team spirit, dynamism and conviviality: the Airwell Group shares these values ​​with the world of high-level sport. The partnership was signed on December 05 by Laurent Roegel and Thomas Lombard.

Exclusive visibility

This commitment with the club is based on a brand awareness action plan with the aim of increasing its influence throughout France with the implementation of promotional operations, events and subsequently a comprehensive hospitality program. Thanks to this major partnership, Airwell will display its logo on the right pocket of the jersey until the 2024-25 season. Airwell also has strong visibility inside the Stade Jean Bouin, especially on the club's LED and fixed panel. The brand will also rely on the digital communication media of the Stade Français Paris in order to bring the partnership to life outside the stadiums.

A new committed partner

Airwell, a French player in thermal equipment committed to energy transition, has chosen the Stade Français Paris for its first sports partnership in order to represent their common values, in particular on ecological and environmental transition. Airwell and Stade Français Paris will be supported by SPORTFIVE on the activation of this partnership as well as the creation of synergies between the club and brand communities. It is indeed the deep commitment to Corporate Social Responsibility (CSR) that brings them together. This long-term ambition corresponds to the two common pillars of Airwell and the Club, training and innovation. Through this partnership, the two entities wish to increase their power and share their commitments with as many people as possible.

As Laurent ROEGEL, CEO of the Airwell Group, points out: “The best partnerships are often the ones that happen naturally. The meeting with Thomas and the exchange around the values ​​and objectives of our 2 organizations was therefore obvious. The human above all, in a spirit of conquest and challenges to be met, while integrating and privileging the social, societal and territorial environment in which we live. We are therefore very happy and very proud to start this partnership and to build a new story. »

Thomas Lombard, General Manager of Stade Français Paris adds: “We are proud of this partnership with Airwell. It's always a pleasure to welcome a brand with which we share a common vision of the issues related to sustainable development and environmental protection. This partnership is perfectly in line with the deployment of our CSR objectives, and will allow us to meet together the challenges of the world of tomorrow. »

Laurent MORETTI, Managing Director France of SPORTFIVE concludes: “We are very happy to have contributed to the rapprochement between Stade Français Paris and Airwell and look forward to supporting them in their joint activations. We are all the more proud to support Airwell for its first steps in sports sponsorship. »