At the heart of a digital ecosystem, visitors are guided to the products and services that are useful to them on the basis of their needs and knowledge. From case studies to user testimonials, including stories of innovations, so much content that can be sources of inspiration for all audiences of the glass production specialist AGC: distributors and transformers, architects, installers or project owners.
Simplified navigation thanks to user profiles
The new YourGlass website offers improved navigation and functionalities to ensure an easy, precise and relevant user experience for four main target groups, each of which has their specific needs: 1) distributors and converters, 2) architects and specifiers, 3) installers and 4) project owners. After selecting their profile and country, visitors are guided in a user-friendly and fluid way to product information and documents of interest to them, while being offered direct links to well-known digital tools such as the Glass Configurator.
"Customer orientation being one of our priorities forever, we constantly want to offer an optimal user and customer experience", says Denis Ramboux, Sales & Marketing Director of AGC Glass Europe, who continues: “One of our basic principles in this regard is to offer the best tools so that our customers are more independent and efficient in their daily work - and the YourGlass site is now one of the cornerstones of this approach. "
"Fast, easy and fun" - Speed, ease, user-friendliness
By inviting each target group to a personalized journey, AGC wishes to better guide visitors through its extensive portfolio of products and tools. Distributors and processors will easily find product information and documents of interest to them, while having the opportunity to explore recent innovations. Architects and specifiers will find sources of inspiration in meaningful case studies and testimonials from specific users; they also have the possibility to explore thematic concepts based on different lifestyles, applications and properties of glass, in order to find the best solutions for their projects. Installers will be able to learn more about glass and its many applications through tutorials and practical case studies, while discovering a series of useful accessories. As for private owners, they will be able to explore the many applications and properties of glass for useful or pleasant use in their homes.
“For our digital transformation, our watchword is Speed, ease and user-friendliness, or Fast, easy and fun! since English allows us to communicate on a European scale ”, indicates Denis Ramboux. “Our new YourGlass site takes this approach for each of the audiences we serve. And we are only at the beginning: from the base that we have just built, the YourGlass experience will deploy even more personal journeys, with in particular areas reserved for private connections for clients and architects wishing to have access to specialized features. The adventure has only just begun! ", he concluded.
The new site is the result of strategic thinking and analytical work carried out as a team with many internal and external stakeholders - the aim being to offer the user the best possible experience. Among the main features of the site:
- A personalized user experience based on four browsing profiles;
- Easy search of products and services by type of glass, main characteristics, lifestyle and applications;
- Wide choice of inspirational content: stories of innovations, news, the AGC Experts' Corner, user testimonials, tutorials and exemplary architectural achievements, with numerous image galleries;
- News by country regularly updated;
- Direct access to online tools such as Glass Configurator, product catalogs and many more;
- A comprehensive document library available to the user and easy to navigate to download the documents he needs.
The site is available in nine languages: German, English, Spanish, French, Italian, Dutch, Polish, Russian and Czech. The user can also choose his country; depending on the country chosen, the information offered will vary depending on the availability of products in the different markets.
To explore the new AGC Glass Europe site, visit www.agc-yourglass.com.