A new president for the BMI France group, leader in roofing solutions

After a career that led her to operate at Hewlett Packard and Philips Lighting, Viola Ferrario joined Ariston Thermo Group 4 years ago, a player in thermal comfort and energy efficiency with global brands, a benchmark in the building. In 2018 she was promoted to General Manager for France and Belgium, a position based in Paris and thus had the responsibility of successfully developing Ariston Thermo's largest market.

With her commercial and marketing background, the new President of BMI France's mission is to strengthen the group in its position as a player in roofing and waterproofing solutions.

For Viola Ferrario, it is a question of embodying the BMI philosophy “Much more than a roof” on a daily basis..

“The ambition of BMI Group is to reveal the potential of each roof. It is truly a new approach to the fifth facade that is offered through a wide choice of products and systems. The building and the architecture are undergoing a remarkable evolution, notably with new functions for the roofs: aesthetic, user-friendly, responsible, technical; the field of possibilities is widening with new development and communication challenges. Beyond product solutions, at BMI we are committed to constantly developing new services to support our customers. "says Viola Ferrario.

Highly appreciated for her human qualities and her ability to manage multidisciplinary teams, Viola Ferrario was won over by the relational dimension specific to the group.

“At BMI, the orientations are taken on the basis of feedback from clients and an in-depth reflection carried out in a collegial manner. The teams are united and very experienced in their sector. This is also a strong point that our B2B customers tell us. " comments the new President.

Of Italian origin, Viola Ferrario has lived in Paris for three years with her family. She is the mother of two children. Trilingual, she is fluent in Italian, English and French.