Olivier Briat, new Managing Director of the tailor-made portal specialist
“I am happy to have joined Préfalu last May. It is a company on a human scale, which allows it a strong agility. For example, Préfalu imagines, designs, manufactures and markets with a single entity. At the same time Prefalu benefits from the strike force of the HPG Group, a powerful French player in carpentry. "
Olivier Briat
For 8 months, Olivier Briat has successfully worked to deploy the dynamics of Préfalu and to grow the company. Turnover has thus increased by 30%.
Beyond his professional skills, Olivier Briat is appreciated for his human and managerial qualities: benevolence and active listening prevail in his relations with his employees and customers. Its credo: "Advance step by step ... but continue to advance anyway".
Its main objectives for 2021 are to work on the product and service offer to design a new innovation program, to integrate a design office into the structure and to strengthen Préfalu's reputation, in order to continue its development.
Aged 51 and father of 2 children, Olivier Briat began his career in 1993 at Otis within the Toulouse agency. In 2016, he joined the company Hormann Center-Est as Regional Director. Then, in May 2020, he was appointed Chief Executive Officer of Préfalu.
Since its creation in 1992, the Préfalu brand has positioned itself as a major player in the market for aluminum gates, fences and gates. In its plant in Mornant in Rhône-Alpes, it designs 100% French products mainly dedicated to residential equipment. Its key words: longevity and personality! Préfalu is committed to developing outdoor products with a long lifespan, while offering its customers an almost unlimited approach to personalization.