A single-family house project? Discover the new Ytong Inside website

Ytong Inside, all about cellular concrete to build a comfortable, durable and efficient house

Environmental issues have contributed to the development of the building sector and the construction of single-family homes in terms of energy savings, thermal comfort ... A global reflection on structural elements, in particular masonry on which a great deal depends. part of the energy performance, the comfort of the inhabitants and the sustainability of the building, appears essential.

Many legislative levers and state aid have been put in place to encourage owners to carry out energy renovations in order to achieve better thermal performance and generate energy savings. Unlike most of the elements that make up a house, the structure cannot be modified, although it contributes significantly to the well-being of the occupants, in a lasting and definitive way.

Individuals who have a construction project are sometimes poorly informed or poorly informed about the different choices of masonry materials available to them. With Ytong cellular concrete walls, Xella wants to offer individuals the best solution in terms of comfort, well-being and performance.

Ytong Inside, comfort built in cellular concrete

In 2017, Xella initiated a process to promote the benefits of Ytong cellular concrete solutions in single-family house construction projects, with the creation of the Ytong Inside brand. Through 6 themes, Ytong Inside reveals the advantages linked to the implementation and use of this material:

• thermal insulation and waterproofing,
• thermal comfort, in summer as in winter,
• health and air quality,
• large opening for more light,
• the durability of materials and their performance over time,
• an eco-responsible construction looking to the future.

To support the Ytong Inside brand, a Ytong France Facebook page, which now has more than 15 fans, provides individuals with educational and dynamic information on the advantages of cellular concrete. Advice, testimonials, expert opinions, contests ... are all the information that punctuates the page.

On the other hand, Xella has been working for years to train players in the sector and the single-family home sector so that they can best support individuals and advise them on constructive aerated concrete solutions for their house project. individual. As part of Ytong Inside communication, these Ytong partners have specific tools to facilitate their information work with these individuals:

• commercial documents intended for the general public,
• roll-up to install in their showrooms,
• site tarpaulins to enhance their choice of a cellular concrete construction system,
• sales pitches.

A dedicated website

To enrich the range of Ytong tools available and increase the visibility of cellular concrete as a durable, efficient and comfortable constructive solution that perfectly meets environmental challenges and the RE2020, Xella is launching the new Ytong-inside.fr site. This platform will allow future buyers to access a lot of information, often not addressed during the development of a house construction project: thermal performance, intrinsic regulation capacity of the walls, durability of the masonry, capacity to clean up his place of residence ...

The structure of the site is simple, the navigation intuitive and the
information is clear and didactic. Internet users
can choose from 4 main headings:

• Aerated concrete: reviews the advantages of walls
  in cellular concrete, "illustrated" by fun videos and
  accessible: insulating, regulating, breathable, durable and ecological.
  
• Ytong Inside: presents the brand's approach, its
  values ​​and commitment.
  
• "They live": offers testimonials from individuals
  who live in a house made of aerated concrete.
  
• "They build": highlights testimonies from
  Ytong partners, whether they are home builders
  individuals, masons or architects.

Finally, an FAQ tab responds to received ideas on cellular concrete, a glossary makes all technical terms accessible, and finally a contact form facilitates the connection between an individual project leader and a qualified Ytong partner nearby.