Yuccan, the platform that transforms customer recommendations into a growth driver for construction companies

In a sector where trust is the primary selection criterion, word-of-mouth remains the most powerful customer acquisition channel. Yet, this phenomenon remains largely informal, impossible to measure, and difficult to activate.

Yuccan develops a SaaS platform that structures, digitizes and gamifies customer recommendations for construction professionals, transforming each satisfied customer into an active ambassador.

Recommendations: an underutilized strategic opportunity in the building sector

In the construction industry, the purchasing decision is based primarily on trust. Whether it's an individual undertaking renovation work, a developer selecting a tradesperson, or any other everyday situation, everyone relies primarily on feedback from their network.

Despite this observation, most professionals in the sector lack any tools to structure this flow of recommendations. Word-of-mouth works, but it remains invisible, untraceable, and impossible to manage. Traditional referral programs, when they exist, struggle to create lasting customer engagement and generate limited results.

It is precisely on this missing link that Yuccan intervenes.

A SaaS platform to digitize and manage customer referrals

Yuccan publishes a SaaS platform dedicated to customer referrals. It allows professionals in the building and related services sectors to deploy structured, measurable, and engaging referral programs.

The platform covers the entire referral journey: identifying satisfied customers, activating referrers, tracking incoming referrals, conversion, and rewards. Each step is tracked, allowing businesses to manage their referral acquisition as a true sales channel.

More than 200 million euros in revenue has been generated for the platform's clients thanks to structured recommendations via Yuccan.

Gamification to boost engagement: 3x more recommendations

What sets Yuccan apart from traditional referral programs is its playful approach to the ambassador experience. The platform incorporates gamification mechanics—contests, challenges, points systems, and regular events—that maintain sponsor engagement over time.

Result: a referral program run on Yuccan generates on average three times more recommendations than a traditional referral program.

This outperformance can be explained by a simple principle: making the act of recommending as engaging as a game, rather than leaving it to rely solely on the goodwill of the customer.

Cash as the driving force behind recommendations

Beyond gamification, Yuccan leverages the most effective motivational tool: direct financial rewards. Through an integrated payment platform, referrers receive cash compensation for each successful referral.

This mechanism eliminates the usual obstacles of referral programs—limited vouchers, delayed rewards, complex claims processes—and creates a clear and immediate incentive to take action. For the referrer, making a referral becomes a tangible and valued gesture. For the company, every euro invested in rewards is directly correlated to a new customer acquired.

A response to the challenges of trust and quality in the construction industry

The construction sector faces structural challenges: cost pressures, increasing quality demands, a need for transparency, and difficulty in identifying reliable service providers. In this context, peer recommendations act as a natural filter for trust.

By structuring this process, Yuccan enables clients, tradespeople, developers, and others to capitalize on the satisfaction of their existing customers to sustainably fuel their sales pipeline. Structured recommendations become a decision-making tool for individuals and professionals, based on real and verifiable feedback.

Presence at the ConstructionTech Village, by Digital Twin | BIM World Paris 2026

Yuccan will be exhibiting at the ConstructionTech Village, by Digital Twin | BIM World, on April 1st and 2nd, 2026 at Paris Expo Porte de Versailles. This is an opportunity to discover the platform and discuss the challenges of customer recommendations in a sector where trust remains the primary driver of customer acquisition. The event brings together 60 startups, institutional partners (CCCA-BTP, CAPEB, FFB, CFA, Compagnons du Devoir, Action21.fr), and major players in the construction industry to discuss the challenges of the sector's digital transformation.