Wirquin launches the very first white siphon made from recycled material

A step forward that respects the codes of the health market

However, the widespread use of recycled materials in the manufacture of siphons has, until now, led most market players to offer products in raw or dark shades, breaking with these visual codes.

Wirquin has succeeded in reconciling eco-design and aesthetics by launching the new white 96 siphon, certified Origine France Garantie, which maintains the standards expected by installers and consumers.

French innovation and environmental commitment

Manufactured in the Carquefou factory (44), the new white 96 Wirquin siphon is the result of research and selection of materials allowing the integration of a maximum of recycled material while retaining the white color of traditional products.

NF certified and labeled Origine France Garantie, this innovation which combines design, preservation of resources and quality embodies Wirquin's strong environmental commitment and its "Smart For Good" signature.

A significant step forward in the sanitary ware market, it has achieved a recycled material rate of 96%, higher than current standards. Only silicone seals (4%) cannot, to date, be manufactured with recycled material. Unlike traps made from recycled material in raw or dark colors, Wirquin has designed a trap made from recycled material in white, faithful to the aesthetic codes of sanitary ware and the expectations of consumers and installers, without compromising on quality (NF certified).

Packaging thought out down to the last detail... and tested for its environmental impact

Some might be surprised by the choice of plastic packaging for such a committed product. However, at Wirquin, no decision is taken lightly. A complete life cycle analysis was conducted to compare different packaging solutions, including cardboard. The results are clear: the 100% recyclable bag made from 70% PCR (post-consumer*) recycled material used has a lower overall carbon footprint than the cardboard alternative, in particular due to its lightness, reduced transport volume, and recyclability in the flexible sector. This solution has therefore established itself as the most "eco-friendly" to date.

Aware that responsible innovation is a continuous path, the R&D and packaging teams are actively continuing their research in order to further develop this solution towards the most sustainable packaging model possible.

*materials collected, sorted, then recycled from products that have already been used.

The new white siphon 96 confirms the Wirquin “Smart For Good” brand promise

The new white 96 siphon embodies Wirquin's ambition: to design useful, sustainable solutions that are accessible to all, without ever compromising on quality or functionality. This innovation is part of a concrete and measurable circular economy approach supported by Wirquin through its corporate project. The objective: to sustainably change industrial practices, with responsible purchasing and manufacturing choices that limit environmental impact. For example, the Carquefou plant, where this siphon is manufactured, has already begun a transition to a predominantly recycled raw material, with a target of 51% recycled raw material across the entire plant and LNE Environnement certification by the end of 2025.

A strong commitment: sustainability at the right price

One of the major obstacles to the consumption of eco-responsible products remains their price. Aware of this reality on the ground, Wirquin has made the strategic choice not to apply a price increase to this new 96% recycled white siphon, despite a higher manufacturing and raw material cost than its standard version.

This decision is explained by the very nature of the product: the siphon is a commodity, essential, standardized and high-rotation part. It was therefore fundamental for Wirquin that this first reference resulting from the 51% approach be accessible to all, without compromise for the user or for distributor customers...

For Céline BOYER, Sales and Marketing Director: “This innovation is fully in line with our “Smart For Good” approach, which aims to combine innovation, accessibility and reducing our carbon footprint.”