Vincent Bes, new Director of the Strategic Unit at Wicona France

With over twenty years of experience in the construction sector, this hands-on professional will bring his strategic and operational expertise to the development of WICONA France. He will continue the momentum initiated by his predecessor, maintaining a dynamic of continuity and adapting to market changes.

According to Vincent Bes, Strategic Unit Director of WICONA France: « I had the privilege of working alongside Alexandre Bistes, who, from the moment he arrived, was able to unite the team around a clear vision. From day one, I embraced this roadmap based on circularity, technical excellence, and close customer relationships. The transition is therefore a natural continuation, while incorporating the necessary adjustments to respond to market changes. »

In an uncertain market environment, Wicona is focusing on innovation and agility. Its strategy rests on three pillars. First, circularity: Wicona is continuing the rollout of its Hydro Circal 75R and 100R recycled aluminum solutions, among the lowest carbon-intensive on the market, and reinforcing its 100% circular approach, from project to project, which has been in place for 18 months. This initiative involves dismantling and recovering the aluminum from old window and door frames to replace them with new Hydro Circal solutions, thus offering a comprehensive and eco-responsible closed-loop solution, from project design to the delivery of post-consumer recycled profiles. To complement this offering, Wicona is expanding its range of New Generation windows and doors and facades, accompanied by certified Environmental Product Declarations (EPDs), and a dynamic configurator will allow customers to generate EPDs specific to their projects. These solutions meet the growing expectations of the market and investors, facilitating access to financing for new construction or renovation projects with high environmental performance.

The second pillar of Wicona's strategy is its technical expertise. Recognized for its technical expertise and its ability to develop customized solutions for complex projects—commercial, industrial, logistics, public facilities, and healthcare—Wicona confirms its leading position in building fire protection, a segment in which the company already offers one of the most comprehensive ranges on the market. Among the key projects underway is obtaining a Technical Approval (DTA) for the breathable frame façade solution developed for the Nantes University Hospital. This certification will enable the deployment of this innovative solution, tailored to the requirements of healthcare facilities. At the same time, Wicona is accelerating its development of frame façades, a technology central to its vision. Their high adaptability, controlled prefabrication in the workshop, and rapid on-site installation make them a benchmark solution for meeting deadlines, guaranteeing quality, and simplifying deconstruction and recycling at the end of their life.

Finally, close customer relationships are at the heart of Wicona's DNA. Regardless of the workstation, Wicona boasts a cohesive team, actively engaged in the field and focused on a single objective: supporting customers. To go even further, the company combines this human strength with high-performance digital tools. The WicTop software now connects design, quotations, material orders, and machining, securing data and simplifying processes. The company also continues to invest in innovation and training to make the customer journey ever simpler, more efficient, and more effective.