Vicat renews its partnership with boxer Rima Ayadi

Launched in December 2024, this collaboration is based on shared values such as perseverance, commitment and self-improvement—qualities that Rima fully embodies, both in and out of the ring.

A long-term commitment

An athlete with an atypical career, Rima Ayadi has had to break the mold, push boundaries, and deconstruct prejudices. Having become a professional boxer in 2019, she quickly rose to become one of the best in her discipline, winning several national and international titles, eventually reaching the world number 1 spot in English boxing. But her fight goes beyond the ropes: through her association Premier Round, she actively campaigns for social inclusion and equal opportunities, particularly for women and young people.

Already supported by Vicat in 2024, Rima will once again be able to count on the Group's support in this new stage of her career, with the aim of winning the world title.

This partnership is part of a broader approach led by the Group: supporting inspiring and meaningful journeys and supporting concrete initiatives for a more inclusive and united society. Together, Vicat and Rima share the same vision: a future based on effort, transmission, and collective responsibility.

For Rima Ayadi: "I am very happy to continue this wonderful adventure with the Vicat Group. Their support has been a valuable asset in my career, both on a sporting and personal level. It is a relationship of trust, based on strong values that we share."

For Guy Sidos, Chairman and CEO of the Vicat Group: "We are proud to renew our support for Rima Ayadi. Her energy, determination, and social commitment echo the Vicat Group's DNA. It's a relationship of trust that we are building over time."