Ursa is offering its employees a "Solidarity Day" to value human capital

This pragmatism is perfectly illustrated by the brand-new initiative launched by the insulation specialist, as part of the first pillar of its CSR strategy, "Valuing Human Capital." The objective: to promote and facilitate openness to others. Specifically, through access to the "Day One" platform, each URSA employee will be able to benefit from a day off work to dedicate to a community service project.

The three founding pillars of URSA's CSR approach

For URSA, CSR is more than a legal obligation; it is an essential driver. It guides both its product and service development strategies, its equipment and production methods, and more broadly, its way of acting and interacting with its entire ecosystem.

It is organized around three pillars:

• To value human capital, by creating an inclusive, safe and meaningful work environment;
• Innovating for more sustainable insulation solutions, meeting climate challenges and the expectations of professionals, distributors and users;
• Reduce the environmental impact of production by optimizing resources, processes and logistics.

Finally, URSA's CSR signature is based on a central dynamic: the implementation of concrete and unifying actions for tangible and efficient results.

Focus on URSA's brand new initiative celebrating human values

As part of pillar no. 1 of its CSR approach, URSA has implemented a Diversity, Equity and Inclusion (DEI) policy.

This translates into various very concrete actions:

• Internally: training employees on cognitive biases that can influence decisions and behaviors at work; organizing Health & Safety weeks, with interventions from osteopaths, sleep specialists, etc.; implementing extended parental leave; a psychosocial support platform to cope with personal, emotional, or work-related challenges…
• And for externally: support for young people in integration; support for the fight against breast cancer as part of the "Pink October" operation, with a step challenge launched to employees – Objective: 20.000.000 steps for a donation of €5.000 to the League Against Cancer – Results in 2025: 22.263.080 steps – 98 participants – 14.475 km covered.

The latest initiative within this first pillar is the URSA Solidarity Day.

This initiative, which has just been launched to all employees at headquarters, aims to facilitate civic engagement, create connections and positive benefits for society.

In concrete terms, URSA has formed a partnership with the Day One solidarity platform, which lists more than 1.200 local or national partner associations and more than 1.000 solidarity actions in multiple fields (environment, inclusion, education, solidarity, etc.).

Each employee can, if they wish, register on this platform and choose the project they want to support. URSA will then release them from work for one day (or two half-days), without loss of pay, so they can dedicate time to the selected project.

For Jessica BROUCH, HR Business Partner Insulation France: “There is no solid CSR policy without listening to, considering, and supporting those who bring the company to life every day. At URSA, people are our greatest strength. That's why we've made them the first pillar of our CSR strategy, alongside our commitments to sustainable solutions and responsible production. Beyond these principles, our ambition is to take concrete action through initiatives and projects that give substance to our CSR approach, while offering our employees the opportunity to get involved and thrive in a spirit of openness and solidarity. It is in this spirit that the URSA France Employee Solidarity Day was created, and it is how we intend to ensure its continued success and longevity.”