True to the values ​​of rugby, Gedimat returns to television

Official supplier of the French Rugby Federation and the French Men's XV, Gedimat is returning to television with a powerful campaign for the Six Nations senior and U20 tournament matches.

From January 31, 2025, the date of the first match of the XV of France against Wales at the Stade de France, until March 15, France TV broadcasts the 15 matches of the tournament, including 2 in prime time. Gedimat frames each match with 12 and 8'' billboards, 6'' mini credits and 6 inlays of its logo during the matches.

In addition, the brand is also visible during these 6 weeks through numerous trailers presenting the matches. Gedimat is also present before the six XV/15 magazines on France TV, recorded during this period and which are largely devoted to the tournament. In total, the brand benefits from more than 202 presences which will allow it to reach, given the popularity of rugby, a wide audience.

Alongside the senior team matches, the Under-20 Nations Tournament is being held, with the French U20 XV matches broadcast on L'Équipe TV. To increase its visibility and commitment to rugby, Gedimat is visible via 30 8'' billboards and 100 8'' trailers for each of the 5 French matches.

The billboards and trailers broadcast during these 6 weeks of competition highlight the two brand ambassadors and players of the French XV, Matthieu Jalibert and Grégory Alldritt. Available in different formats, these films capitalize on the positive image of these rugby players, associated with Gedimat, by combining the world of rugby with the theme of energy renovation.

Gedimat and rugby, already 20 years of commitment

For 20 years, strong links have been forged between Gedimat and the world of rugby. The story began in 2005, when the first group of independent building materials and DIY dealers decided to get involved in sports sponsorship. The choice then seemed obvious: rugby, a sport that combines individual talent and know-how to serve a collective, corresponds to the DNA of the Group. Gedimat then associated its image with the matches of the Top 14 and the XV de France via TV sponsorship, then became the Official Supplier of the National Rugby League and the Top 14 until 2019. A natural continuation of this adventure with the oval ball, Gedimat became, in 2022, the Official Supplier of the French Rugby Federation and the XV de France Men.