Sunshade market: design, energy and renovation are ushering in a new phase of growth

Sunshades thus remain at the heart of energy efficiency and well-being strategies in buildings, despite economic pressures on costs.

A lasting aesthetic appeal despite budgetary constraints

Architects continue to favor sunshades for their aesthetic value and their ability to transform a building's facade. Playing with shapes, materials, and design, these features contribute to architectural differentiation and the image of projects. However, their late integration into some construction projects and their perceived "non-essential" nature make them subject to budgetary constraints, particularly during periods of economic uncertainty.

A strong dependence on building dynamics

The market for sunshades remains closely linked to new construction, timber construction, and lightweight facades. Office building starts have declined sharply (-38% between 2019 and 2024), and the public sector is also experiencing a downturn. Rising timber prices and the contraction of certain projects have dampened demand for timber solutions, increasing pressure on industry players. However, energy renovation projects offer a stable growth driver.

The central role of regulation and energy performance

The regulatory framework enhances the appeal of sunshades. The RE2020 regulation emphasizes summer comfort and reduced air conditioning needs, while the tertiary sector decree and the tertiary sector energy performance certificate (DPE) mandate a gradual reduction in energy consumption in existing buildings. These measures, complemented by initiatives such as "France Rénov' Collectivités" and the energy efficiency plan, promote the use of sunshades as a passive solution, contributing to building energy efficiency and reducing energy costs.

Comfort, well-being and adaptation to heat waves

The frequency and intensity of heatwaves in France highlight the importance of thermal comfort for occupants. Sunshades allow for the regulation of natural light and the limitation of interior heat, while reducing glare and improving the visual quality of spaces. These functions make sunshades a strategic tool for combining energy efficiency, comfort, and user productivity.

Medium-term outlook

From 2026 onwards, MSI Reports forecasts moderate growth in the sunshade market. After a slight decline expected in 2025 due to cautious investment, the recovery will be driven by the rebound in the construction and non-residential building sectors, as well as by increasing interest in summer thermal comfort and solar protection. Stricter energy standards and the renovation of non-residential buildings will remain key drivers, while the eco-friendly image of materials such as aluminum and wood will strengthen the market's appeal. Price competition and the emergence of alternative solutions like external venetian blinds and specialty glazing will encourage industry players to remain attentive to architectural trends.

A study that has just been published

In November 2025, MSI Reports published a detailed study on the Sunshade market in France.

With 136 pages and 74 tables and graphs, MSI Reports provides an in-depth analysis of market developments in France in 2024 and 2025, with historical data from 2019 and forecasts up to 2029. The study also includes an analysis of the competitive landscape and profiles of 12 manufacturers.

This study is available from €2.095 (excluding VAT)

Illustrative image of the article via Depositphotos.com.