The Home Improvement Club shares its 2026 roadmap

Home Improvement Club – CAH – 2026: More than ever, MEASURE – UNDERSTAND and above all, ACT

Declining purchasing power, political transition, uncertainties...: 2026 will be complex for the residential building maintenance and renovation sector in particular.

In this challenging context, the industry must continue to mobilize to cope and maintain its activities. Because beyond the economic health of the sector, the ongoing challenge is also and above all the improvement of the housing stock, for the benefit of residents' quality of life and environmental performance.

Since 1992, the CAH has been an important link in this chain of actions and mobilization. Its mission: to measure, understand and act in order to better grasp the trends of development and discern the motivational mechanisms leading to the completion of projects.

In 2026, its actions will be all the more valuable, providing stakeholders with key information to remain vigilant and collectively boost this market:

For Jean-Pascal Chirat – General Delegate of the Housing Improvement Club: “The maintenance and renovation market is being disrupted by the economic and political climate. It also has to contend with other factors, such as a wait-and-see approach, reduced subsidies, and fraud. Yet, its dynamism is fundamental to our economy, to everyone's quality of life, and to national environmental objectives. This is especially true given that this market is estimated to have an untapped annual potential of around €20 billion, beyond the results recorded in recent years. For 2026, the Club's mission – Measure – Understand – Act – in synergy with all stakeholders, is therefore more relevant than ever.”

Roadmap 2026: useful data, specific working groups and key events

Studies and surveys

This year again, the CAH will deliver several studies and surveys that will form the basis of a unique Observatory of the maintenance and renovation market. These various overviews, covering economic, structural, and sociological aspects, and expected throughout the year, will provide stakeholders with a detailed picture of the trends, indicators, and mechanisms of their market.

The first appointment scheduled is the Barometer Observatory of Renovation, Maintenance, and Improvement of Housing – BOREAL – conducted by the firm Xerfi Specific: a cyclical monitoring of the activity of building companies, linked to the maintenance and improvement of housing, the results of which will be unveiled in February.

Think tanks

The groups formed within the Club to consider renovation and adaptation from specific perspectives will still be active in 2026, primarily in connection with the major transitions in the sector:

• Environmental
• Climatic
• Demographic

The territorial laboratory

This laboratory aims to develop and support applied methodologies for housing renovation within its local environment. A space for creativity, innovation, and experimentation, it will produce several concrete recommendations this year, benefiting residents, local communities, and the entire building sector.

Key events & highlights for 2026

Finally, with a view to mobilizing and sharing knowledge, the Housing Improvement Club will meet with stakeholders and residents who are consumers:

• On June 9th, with the Club Meetings
• From September 28th to October 1st at the Paris Builder Show:
  • Conferences at the Renodays Forum and at BATIMAT
  • 2nd edition of the "Healthy/Comfortable Housing" Symposium