The decoration sector: between resilience, transformation and territorial commitment

According to Philippe Poujol, president of the National Federation of Decoration: "For our sector, 2025 will have been a year of challenges. A year of turbulence, certainly, but above all a year of resilience and confirmation. Our sector has room to maneuver because it invests, adapts and renews itself."

A sector in transformation, a cornerstone of trust

Digitalization of practices, gradual decarbonization of activities, and the increasing importance of advice, service, and finishing expertise: home decor distributors are reinforcing their role as trusted intermediaries between project owners and tradespeople every day. This deeply human and service-oriented approach creates value.

"Like the reed in La Fontaine's fable, we know how to bend without ever breaking.", Philippe Poujol likes to remind us.

The lessons of 2025 are clear: the home decor retailer is a crucial link in the chain of trust between individuals, project owners, and professionals. Retail outlets have significant potential for reinvention, particularly in the age of artificial intelligence, whether in logistics, management, or customer experience. These reflections, informed by the FND Working Groups, form a solid foundation for the future.

2026: Political, regulatory and organizational challenges

The year 2026 begins in a still uncertain economic and political context. The upcoming municipal elections will be a key moment for the profession, which will be called upon to highlight its territorial challenges, its local usefulness, and its desire to become a lasting part of the economic and social fabric.

From a regulatory standpoint, the challenges are significant.

"The National Federation of Decoration, with the support of the CGF, will be fully mobilized to support the profession.", explains Philippe Poujol, citing in particular the EPR for professional packaging, the overhaul of the EPR for PMCB and the generalization of electronic invoicing.

More than ever, the FND intends to play its role as a watchdog: to decipher, anticipate, take a step back and help companies to manage and plan for the future.

Preparing for the future also involves strengthening the Federation's organization. In 2026, the FND will continue its digitalization efforts, with the deployment of a CRM and new websites incorporating dedicated spaces for members and partners, for greater interactivity.

"Keep tomorrow in hand"

"The future calls for flexibility, agility, and boldness. It invites us to dare, to experiment, to leverage our strengths, particularly through the technical innovations of our partners. It also relies on mutual support, synergy, and the strength of our ecosystem.", adds Philippe Poujol.

At the heart of building finishing, the decoration sector renovates, improves and beautifies the living environment with expertise and commitment.

For Philippe Poujol: "It is up to us to defend our expertise, our role, and our place. With heart and with action, as always. And with this collective will to keep tomorrow in our own hands."