The National Federation of Decoration confirms Philippe Poujol as its president and sets the course for its 2026-2030 strategy

At its General Assembly on June 18, the Board of Directors of the National Federation of Decoration (FND) unanimously renewed its confidence in Philippe Poujol by reappointing him as president for a four-year term.

At the helm of a sector representing €2,5 billion in revenue, encompassing 1.400 points of sale and employing nearly 8.000 people, he aims to maintain the momentum already underway in order to accelerate the sector's transformation. His ambition is also to establish home decor as France's leading "mission-driven" sector, committed to the sustainable improvement of the French people's living environment.

A first term dedicated to structuring and gaining recognition for the sector

This unanimous renewal is in line with the actions carried out by Philippe Poujol and his team to strengthen the structure and visibility of a sector that has long remained in the background.

During this first term, the Federation notably:

developed its influence with institutional actors and economic decision-makers;
makes DécoData a true reference tool for market analysis and monitoring;
established the National Decoration Meetings as the essential event for professionals in the sector;
strengthened the links between members around major development and attractiveness issues.

A 2026-2030 strategy to respond to market changes

This new mandate is based on a roadmap designed to support the profound economic, regulatory and technological changes that are transforming the profession.

According to Philippe Poujol: “The path we have traveled does not simply continue along the same lines. A whole new world is opening up before us. It calls for us to update our understanding of our sector, to further enhance the added value delivered by our federation, and to pivot towards the world to come. The 2026-2030 roadmap stems from this threefold requirement.”

For the next four years, the FND will structure its actions around four priorities:

to guarantee its members access to qualified information. In a context marked by an overabundance of information, value now lies more in the relevance of the content than in its volume;
to better recognize the economic and societal contribution of the decoration sector. Maintaining, renovating and beautifying living spaces responds more than ever to the expectations and concerns of the French;
to strengthen the role of the specialist wholesaler as a central and trusted player in the decoration value chain, by relying on its expertise and high value-added services;
to support members facing economic, regulatory and digital changes, by providing them with benchmarks, analyses and useful information in a constantly evolving environment.

According to Philippe Poujol: “These four pillars form a coherent whole, all serving the same conviction: our sector creates economic, social, and territorial value. It is by affirming this contribution that we will strengthen its attractiveness and its capacity for development. We talk a lot about mission-driven companies. It is time to imagine mission-driven sectors. The professional distribution of home decor can become the first sector recognized as such. The health crisis has demonstrated our ability to mobilize, innovate, and respond effectively. This recognition must now be part of a shared commitment between the State and the sector.”

A renewed governance structure to support the next phase of development

The Board of Directors also approved the composition of the Executive Committee proposed by Philippe Poujol. This team will be responsible for implementing the 2026-2030 strategy and supporting companies in the sector as they face future challenges.