The French real estate market has had a dynamic start to the year

The latest study by eXp France reveals a significant increase in interest in the French real estate market since the beginning of the year, with a sharp rise in activity from investors looking for second homes and more ambitious real estate projects, as well as sellers looking to enter the market in 2025.

eXp France analyzed Google Trends* data on a wide range of real estate topics to determine how interest among buyers, sellers, and investors will evolve in 2025.

Increased interest across the market

The results show that momentum has strengthened across the real estate market, with a 16% increase in searches during the first quarter of the year.

The biggest increase was seen among those looking to invest in second homes, with a 35% increase in searches in 2025 alone. This is hardly surprising, given that France remains one of the most popular tourist destinations in Europe and these investments offer numerous opportunities.

But holiday homes aren't the only thing attracting investor interest: searches for larger property projects have also increased by 32% since the start of the year.

Increased interest across the market

The results show that momentum has strengthened across the real estate market, with a 16% increase in searches during the first quarter of the year.

But holiday homes aren't the only thing attracting investor interest: searches for larger property projects have also increased by 32% since the start of the year. Property sellers are also returning to the market.

Investors aren't the only ones showing growing signs of confidence in the French real estate market this year. The number of sellers seeking property valuations has increased by 18%, as they look to put their homes on the market in the coming year.

This trend is further underscored by a 17% increase in the volume of real estate searches. It appears that French buyers are also increasing their activity across the market as a whole, with property searches increasing by 16% since the beginning of 2025.

For Samuel Caux, president of eXp France: “The year has started well for the entire real estate sector, and we have seen an increase in activity across many segments, as buyers, sellers, and investors continue their plans for the year ahead. France is, of course, one of Europe’s most popular holiday destinations, so it’s no surprise that the biggest increase in searches has been for second homes, as this type of investment is always likely to be profitable. However, it is domestic sellers who are currently driving the market, as well as potential buyers looking for a property.”

Sources and methodology

*Data on research interest from Google Trends (December 2024 to March 2025)

Percentage change based on the difference in search interest during that period.

Data tables and sources can be viewed online, here.

Illustrative image of the article via Depositphotos.com.