Sylvania Group expands its range of Pixo LED track spotlights to illuminate retail stores

To help retailers meet these challenges and stand out in a competitive market, with 84% of French people showing renewed interest in in-store shopping in 2025*, Sylvania Group, a recognized lighting specialist with its Concord and Sylvania brands, has optimized and expanded its Sylvania lighting offering dedicated to ambient and accent lighting in retail settings. The Pixo LED spotlight has been improved, and the range has been expanded with two new products: the Pixo Zoom track spotlight and the Pixo Line linear luminaire.

A sleek design with optimized performance

While Sylvania Group has retained the minimalist design, without drivers or visible screws, of the projectors that made the Pixo range so successful, this one has been redesigned to be more compact and secure.

Even more discreet, in a black or white finish to blend into any ambiance, it now has a remote adapter. Built into the rail, this gives it improved thermal resistance.

Pixo Gen3 and Pixo Zoom: a new generation of versatile solutions for high-quality ambient and accent lighting

Offering a high color rendering index (CRI>90) and optimized color uniformity (SDCM≤3), the Pixo range of LED track spotlights improve color vibrancy and saturation, making merchandise more vibrant and even more attractive without compromising the visual comfort of employees and visitors.

To meet the different lighting needs of retail businesses, Sylvania Group offers:

• Pixo Gen3 which, thanks to its 3 interchangeable optics included as standard of 24°, 36° and 54°, delivers an extremely precise fixed light beam, in color temperature 3000K or 4000K, with a flux of up to more than 5.175 lm. With high efficiency (up to 133 lm/W), it is available in three diameters (small 60 mm, medium 81 mm, large 91 mm) to adapt to all windows and sales areas,
• Pixo Zoom is a multifunctional projector designed to provide great flexibility of use. It offers an easily adjustable beam angle from 17 to 60° by manually rotating the front ring of the projector, three color temperatures (2700K, 3000K, 4000K) selectable on the driver and two management systems (multi-power or DALI).

To guarantee the same quality of lighting for food applications, Pixo Gen3 from Sylvania Group exists in a special FOOD version specially designed to enhance butcher, fishmonger, bakery and greengrocer stalls... Thanks to specific optics with a unique 36° beam and depending on the color temperatures, Pixo Gen3 FOOD:

• makes meats and cold cuts look more appetizing (3000K),
• highlights the golden nuances of bread and also enhances cheese and dairy product stalls (2400K),
• enhances the shine of fish scales and the brilliance of ice with cool tones (6500K),
• highlights, through lighting in bright colors, the quality and freshness of fruits (3000K) and vegetables (5000K).

All with a maximum luminous flux of 5000 lm and high efficiency up to 125lm/W (Pixo FOOD Fish).

Pixo and Pixo Line projectors: the winning combination for store lighting

To combine ambient lighting and highlighting sales areas, the Pixo range is now complemented by Pixo Line linear luminaires. This system consists of two separate modules (LED and multi-power or DALI driver) that clip into a three-way or DALI rail, and can be installed and replaced quickly and easily using a push-in/push-out mechanism with a GR6d-15 connector, compliant with the Zhaga Book 14 standard.

Available in warm white (3000K) and neutral white (4000K) with a CRI80, this solution delivers a luminous flux of up to 7600 lm. It has the advantage of offering two types of lighting to be freely combined according to the projects: UGR 19 to limit glare and with a 90° beam angle. Whether in its multi-power version with 8 possible settings (17, 19, 24, 29, 34, 38, 43 and 50 W) or DALI compatible with SylSmart Connected lighting management solutions, Pixo Line thus meets all installation needs with a single product.

By expanding its Pixo range with a new generation of high-performance track spotlights and linear luminaires, Sylvania Group offers a comprehensive offering suitable for all retailers, regardless of their size. Combining all the ingredients in terms of shelf placement flexibility, durability (lifespan of 90.000 to 120.000 hours) and lighting quality at the best price, it's sure to win everyone's approval in the field.