One of the main strengths and values of Sylvania Group, a global provider of innovative and sustainable lighting solutions for professionals and consumers, lies in its ability to be agile and work as a team to achieve the best results.
It is in this context that Sylvania Group announces a series of strategic appointments within its management, aimed at strengthening its organization and supporting the next phase of the company's growth.
Danny Ma is appointed Global & EMEA Chief Operating Officer (COO)
He will be responsible for implementing annual action plans and will oversee all operations: factories, logistics, products, and sales in EMEA. With over 18 years of experience in the lighting industry, Danny Ma joined INESA Group in 2012. He has led the Asia region of Sylvania Group since 2024 and has been a member of the Global Management Committee since 2025.
Tom Qi officially takes over the role of CEO EMEA
In addition to his role as Global CEO, this ensures enhanced coherence between transformation and business development.
Simon Reed is appointed Global Chief Strategy Officer (CSO)
In addition to his responsibilities as Global VP, Simon Reed will lead the Group's strategic planning, with a particular focus on the implementation of major structuring projects, primarily in the EMEA region. He will also act as a senior consultant to Tom Qi – Global & EMEA CEO – and Danny Ma – Global & EMEA COO.
A new dynamic for 2026
Sylvania Group approaches 2026 with ambition and confidence. The strengthening of its management team and the Group's strategic direction allow it to envision sustainable and long-term growth across all its global markets.
Selection of products
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