Stanley, Official Partner of Olympique Lyonnais, a professional team on all pitches

STANLEY, an iconic brand of the Stanley Black & Decker group and the world of tools, has become the new official partner of Olympique Lyonnais (OL) for the 2024-2025 season.

The essential ally of craftsmen on construction sites, aims to increase its visibility and strengthen its reputation on the French market. This alliance highlights the common values between the brand and the historic club of the region, such as the requirement, performance and precision to achieve the best result.

STANLEY and OL unite to shine on the pitch

As Ligue 1 kicked off last August, the STANLEY brand and Olympique Lyonnais (OL), supported by SPORTFIVE, an international sports marketing agency, announced their official partnership for the 2024-2025 season. A football club recognized in France and internationally for its track record, consistency, and strong community of supporters, Olympique Lyonnais will allow STANLEY to increase its notoriety and visibility among a wide audience. A positive impact that will extend not only to the club's supporters, but also within a wider network of professionals and craftsmen.

OL is a club deeply rooted in its territory and which plays a key role in the influence of the Lyon metropolitan area and beyond. By partnering with the Gones, who play among the elite of French football and have won 7 French Ligue 1 championship titles, the flagship brand of the StanleyBlack&Decker group based in Lyon, is also strengthening its local roots. Thus, this commitment goes beyond a simple partnership, since it demonstrates the brand's very close proximity to its artisans, whose favorite sport is football.

A union of values to reach new heights

For over 180 years, STANLEY has stood out for its constant drive for innovation and improvement to meet the needs of craftsmen with ever greater quality, performance and efficiency. Choosing to partner with a leading football club like Olympique Lyonnais, which embodies these same core values, was an obvious choice for the brand.

The alliance between STANLEY and Olympique Lyonnais represents a strategic opportunity for the brand to increase its presence on the market while reaffirming its proximity to artisans, and actively supporting local initiatives.

For Olivier CATHELAND, Marketing Director France & Africa at Stanley Black & Decker : “ At STANLEY, we are very proud to announce this partnership with Olympique Lyonnais. It’s a club with which we share strong values, particularly regarding youth development, performance culture, and team cohesion. Our brand has a long history with football; we have been partners of FC Barcelona and in the Premier League, and we are delighted to have found such a powerful partnership for the French market. OL was our first choice, both for its values and ambition, and for its local presence, as we ourselves are based in the Lyon region. We can’t wait to follow the club on the pitch, match after match! ”

For Cyrille GROLL, Director of Commercial Activities at Olympique Lyonnais: “We are delighted to welcome STANLEY, a renowned brand with strong ties to Lyon, to our community of partners. Our values of high standards and our constant pursuit of performance align perfectly, and we will be able to build a close collaboration between our teams to achieve our respective goals. This commitment demonstrates a mutual trust in our business and club projects, through football, a powerful driver of development.”

Xavier Oddone, Managing Director of SPORTFIVE France, stated : “ We are delighted to support Stanley in its new adventure with Olympique Lyonnais. At SPORTFIVE, we value creating meaningful and unifying partnerships, and this new union, built around shared values such as excellence and performance, is a perfect example. We look forward to seeing this alliance unfold throughout the season. ”

"Who doesn't jump is not STANLEY!" A partnership that celebrates commitment and the pleasure of winning together

This partnership demonstrates the shared ambition between STANLEY and Olympique Lyonnais to offer strong experiences to football fans in France. The visibility offered throughout the year by the Rhone club will allow the famous tool brand to share its values and first and foremost its sense of teamwork. The content of the partnership is in line with its strong ambitions to increase its notoriety: