Softica is revolutionizing visual communication with the launch of MOV-e®: the first automatic door integrating a transparent LED screen

Born from French design and manufacturing expertise, MOV-e® is the first automatic door with an integrated LED screen directly in the sliding mobile leaf, offering a dynamic and interactive broadcasting platform.

This patented innovation, based on the robust and reliable Softica Optima 150 automatic door model, offers exceptional display quality. Unlike existing solutions, MOV-e® allows for the continuous and customizable streaming of multimedia content (videos, text, images), even when the door is in motion.

With nearly 100.000 LEDs and over 80% transparency, the MOV-e® screen guarantees remarkable resolution and brightness, ensuring optimal visibility even in direct sunlight. Its sleek and elegant design, with a total thickness of only 8mm thanks to its ultra-resistant laminated glass, blends seamlessly into any environment.

MOV-e® represents a stylish and modern alternative to traditional static posters, transforming entrances into veritable digital storefronts. This ideal advertising and promotional solution instantly captures attention, allowing businesses to communicate impactful messages, promote products, or create a welcoming atmosphere that invites customers inside.

According to Yannick BOCQUET, president of Softica: “We are extremely excited to introduce MOV-e® to the market. It’s more than just a door; it’s a new communication method that opens up unlimited possibilities for customer engagement. Thanks to the excellence of our French expertise and the patented innovation of MOV-e®, we offer a solution that combines the reliability of our automatic doors with the visual impact of an ultra-modern and highly designed communication medium.”

Key features of the MOV-e® automatic door:

• A unique and patented innovation: the first automatic door with an LED screen integrated into the moving leaf.
• French design and manufacturing: based on the Optima 150 mechanism from Softica, designed and manufactured in France, recognized for its reliability and compliance with European CE and EN 16005 standards.
• Continuous dynamic display: uninterrupted streaming of customizable videos, text and images, even while in motion.
• Exceptional visual quality: screen with nearly 100.000 LEDs, high resolution, brightness of 3000-3500 cd/m2 and 80% transparency.
• Durability and elegance: 8mm thick laminated glass for optimal impact resistance and a sleek design.
• Advanced control: Equipped with the ultra-powerful and quiet brushless motor from the Optima 150 range, the door allows for content management via dedicated software. Settings and maintenance are simplified by an intuitive interface, with the option of remote management via the Softica connected solution.
• Content flexibility: 9/16th portrait formats optimized for impactful videos with a strong visual impact.
• Optimizing return on investment: Flexible rental options, including door, screen, maintenance and video content management.

MOV-e® is designed for a variety of applications, from luxury boutiques to shopping centers, hotels, event spaces and corporate buildings, offering each an innovative solution to stand out.

Availability:

MOV-e® will soon be available for sale and rental. Turnkey packages including maintenance contracts and video content management services are offered for simplified integration and operation.