Holidays lead some French people to reassess their housing and living environment. According to a survey commissioned by the real estate crowdfunding platform Bricks.co, 20% of respondents are considering a change upon their return.
Key figures from the Bricks.co survey20% of French people would consider changing their accommodation or living environment after their holidays 27% of respondents could imagine living year-round in their holiday destination 34% of respondents would now look for a well-insulated and naturally cool home 31% of respondents would check climate risks and insurability before buying 17% of respondents said they would be willing to participate in the collective financing of a real estate project |
20% of French people are considering changing their living environment
In detail, 11% of respondents say they want to completely change their city, region or lifestyle, while 9% are considering looking for other accommodation.
Returning home would also highlight certain dissatisfactions: 9% of respondents said they noticed more of the shortcomings of their home and 8% those of their neighborhood.
More than a quarter imagined living in their holiday destination
According to the survey, 27% of French people imagined living year-round in their holiday destination. 23% compared this living environment to their everyday life, and 16% seriously discussed making the move with their loved ones.
Among the respondents, 4% say they have already taken concrete steps, whether it be a purchase, a move or an investment.
A desire that often disappears quickly
For 35% of those surveyed, the desire for change disappears in the first few days after their vacation. Among them, 11% say they gave up on it even before the end of their stay.
Conversely, 17% say they are keeping this project without taking any further steps. 11% have reportedly turned it into a concrete project and 2% have gone so far as to purchase a property.
A more rural, smaller home, or one bought jointly with others
To find a living environment similar to that discovered during the holidays, 24% of respondents say they are ready to leave a large city for a smaller town or a rural area.
Seventeen percent would also consider buying a property with others rather than alone. Thirteen percent would be willing to live in a smaller home.
Projects likely to divide households
Property desires that arise during holidays can also cause disagreements. These would concern the region in which to settle for 10% of respondents, the very principle of moving for 9%, and the choice between buying a second home and continuing to travel for 8%.
In 14% of cases, these differences would nevertheless have allowed the common thinking to progress rather than blocking it.
Climate is becoming a criterion for choosing real estate
The performance of housing in the face of heat waves features prominently in the responses. For example, 34% of those surveyed stated that they wanted a well-insulated and naturally cool home.
Before making a purchase, 31% would check the climate risks to which the property is exposed, as well as its insurance options. Furthermore, 21% say they would avoid regions considered too hot.
These results demonstrate a growing attention to summer comfort, insulation, and the climate vulnerability of housing. However, they express stated intentions and do not, on their own, allow us to measure their actual translation into purchasing decisions.
17% say they are interested in crowdfunding
Faced with a property beyond their budget, 19% of respondents stated they would save for several years. Another 17% would consider contributing a limited amount to the collective financing of a real estate project, without purchasing or managing the property themselves.
This option would precede, in the responses collected, family purchase with several people, cited by 7% of respondents, and real estate investment companies (SCPI), mentioned by 5%.
This result should be considered in light of the activities of the survey sponsor, Bricks.co, which specifically markets crowdfunding investments in real estate projects. A stated intention in a survey does not constitute an investment decision. Real estate crowdfunding, in particular, carries risks of capital loss and illiquidity.
“Holidays are not a parenthesis, they are a revelation. We come back with a very precise image of the life we would like to lead — and, often, with the certainty that our current accommodation does not resemble it. Our survey shows this: the desire is massive, but it almost always runs up against the same wall, money.”
One in five French people dreams of a change of scenery after their holidays, yet most give up before autumn. We believe this dream shouldn't die for lack of resources: by enabling people to invest in real estate together, with small sums, we transform a desire for a holiday into a truly achievable project. – Cédric O'Neill, founder of Bricks.co
Survey methodology
The survey was conducted by Bricks.co from July 28 to August 4, 2026 among 4.003 people aged 18 and over, residing in metropolitan France or in the overseas departments and regions.
The questionnaire was self-administered online using the CAWI method with the BuzzPress France panel, composed of 27.700 panelists. Participants were selected from this panel and then individually invited by email and notification, using a unique, limited-use link.
The sample was constructed using the quota method applied to gender, age, region, and socio-professional category. The results were then adjusted by margin calibration using reference data from the National Institute of Statistics and Economic Studies (Insee).
According to the methodology provided, incomplete questionnaires, abnormally short response times, inconsistent or repetitive answers, and duplicates were excluded from the analysis. No margin of error is specified in the information provided.