Real estate: 54% of French people check prices, even during their holidays

Real estate continues to pique the curiosity of the French, even while they are on vacation. According to a survey conducted for the crowdfunding platform Bricks.co, 54% of respondents stated that they check prices in the region where they are staying at least occasionally.

Property prices observed even in holiday destinations

Specifically, 8% of respondents said they check prices systematically or almost always, 17% often, and 29% when they particularly like the area. Conversely, 17% rarely do so, and 9% never.

The survey also specifies that 19% of respondents do not go on vacation. The figure of 54% therefore refers to the entire sample and encompasses practices whose frequency varies considerably.

The main residence remains the first project considered

When asked to name the real estate project that would most appeal to them in the coming years, 27% of respondents placed the acquisition of their main residence at the top of their intentions.

Traditional rental investment comes in second place, with 15% of responses. It is followed by collective financing of real estate projects, cited by 12% of respondents, and then by the purchase of a property intended for seasonal rental, at 11%.

The other projects garnered more limited support.

• 8% for the purchase of a second home;
• 4% for the acquisition and renovation of an old property;
• 3% for a real estate investment without direct management of the property.

At the same time, 19% of respondents do not wish to undertake a real estate project.

The lack of funding is hindering some of the projects

In total, 42% of respondents reported having abandoned a real estate project due to a lack of funds or personal contribution. This figure encompasses several situations: 22% abandoned the purchase of a primary residence, 7% a secondary residence, and 5% a rental investment. Finally, 8% indicated having given up before even consulting a bank.

In addition to these respondents, 28% have not yet encountered this difficulty but believe it could arise. Conversely, 27% report never having experienced a lack of input.

Nearly a third of respondents faced a refusal or reluctance from the bank.

The survey indicates that 32% of respondents have already encountered difficulties with a bank when applying for mortgage financing. Among them, 17% report having been refused a loan, 10% having been discouraged from submitting their application, and 5% having ultimately obtained a loan from another institution.

Furthermore, 14% fear being refused if they submit an application. However, these results should be considered in light of the fact that 41% of respondents stated they had never applied for a mortgage. Finally, 12% said they had already obtained financing without difficulty.

An interest in collective investment, but often with conditions

When asked if they would consider investing in real estate together if they were unable to buy on their own, 62% of respondents expressed some form of interest. However, this result masks varying levels of commitment.

Only 12% said they were definitely interested and 15% were probably interested. For the others, membership depends on several conditions:

• 18% want above all to clearly understand the risks;
• 10% make their interest conditional on a low entry amount;
• 7% want to be able to select the funded projects themselves.

Conversely, 29% prefer to buy property directly or not invest, while 7% say they do not trust this type of solution.

When asked more specifically about the credibility of participatory real estate compared to traditional property acquisition, 35% of respondents saw it as a viable solution. They highlighted the possibility of investing without buying an entire property, starting with a smaller sum, or delegating management. An additional 28% said they were potentially interested but insufficiently informed.

Participatory real estate investment remains, however, an investment that carries a risk of partial or total loss of capital, failure to pay expected interest, and unavailability of committed funds.

A financial platform dedicated to real estate would interest 65% of respondents

The study also asked participants about their interest in a bank or financial platform that combines credit, savings, crowdfunding, and real estate support. Overall, 65% expressed some interest in such an offering.

Among them, 13% say they are very interested in specialized support, while 28% primarily expect simpler and more accessible solutions. Another group of respondents sees it as a way to invest without purchasing an entire property on their own (9%), or as a way to facilitate access to credit and its alternatives (15%).

Conversely, 19% prefer to keep their traditional bank, 5% do not trust an institution specializing in real estate and 7% say they are not particularly interested in this sector.

Bricks.co links these results to its stated plan to develop a digital banking offering focused on real estate. This ambition, however, remains separate from the company's current activities as a crowdfunding platform.

"Our ambition is no longer just to democratize real estate investment, but to become the digital bank for real estate, by combining credit, savings and crowdfunding in a single application." Cédric O'Neill, founder of Bricks.co

Survey methodology

The survey was conducted from July 3 to 13, 2026 among 3.301 people aged 18 or over and residing in metropolitan France or in the overseas departments and regions.

The online self-administered questionnaire was distributed to the BuzzPress France panel, which has 27.700 members. The sample was constructed using the quota method applied to gender, age, region and socio-professional category, then weighted using INSEE reference data.

According to the study authors, the margin of error is between 0,9 and 1,7 points depending on the question, for a 95% confidence interval. Incomplete questionnaires, inconsistent or repetitive answers, duplicates, and abnormally short response times were excluded.

Image illustrating the article via Depositphotos.com.