Rairies Montrieux unveils its new visual identity

Rairies Montrieux is evolving its brand image with a completely redesigned visual identity. The terracotta product manufacturer aims to project a more contemporary image, while retaining references to its history and expertise.

A redesigned logo blending heritage and modernity

The new logo aims to reflect the balance the company seeks between tradition and modernity. According to Rairies Montrieux, its more legible and assertive design should facilitate its use across various communication materials and strengthen brand recognition, particularly internationally.

The new graphic palette is based on three colors directly linked to the manufacturer's world. Anthracite black provides a sense of understated elegance and contrast, while terracotta evokes clay, the raw material at the heart of the company's business. White completes the scheme to improve the clarity and readability of the materials.

A gradual rollout across all media

This graphic identity will be progressively applied to Rairies Montrieux's institutional and commercial documents, as well as to its digital tools, signage, packaging and various brand communications.

Beyond the aesthetic change, this redesign supports the company's development strategy. Rairies Montrieux aims in particular to consolidate its position with architects and designers, while strengthening its presence in international markets.

More than a century of expertise in terracotta

Founded in 1910 and located in Maine-et-Loire, Rairies Montrieux has been perpetuating a know-how dedicated to clay processing for five generations. The brickworks notably manufactures bricks, brick slips and terracotta tiles intended for facade projects, flooring, landscaping or heritage restoration.

The raw material used is clay extracted from open-pit quarries, then processed at the company's production site in Les Rairies. The manufacturer also develops custom products to meet the needs of architects and designers in France and abroad.

Rairies Montrieux has been awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label, which recognizes French companies possessing outstanding artisanal or industrial expertise. The company also received the Produit en Anjou (Made in Anjou) label in 2020.

According to data provided by the company, Rairies Montrieux employs 150 people and generated a turnover of 22 million euros in 2025. Its products are presented in two showrooms, located at the Viaduc des Arts in Paris and at its production site in Maine-et-Loire.