Poujoulat Chimneys: the chimney flue that raises the temperature on TV

This spot, produced by Augustin Lacape and designed by Gulfstream Communication, highlights chimney flues, essential elements for the performance of the heating system (in addition to the appliance) and interior decoration that meets consumer expectations.

A recent Opinion Way study shows that consumers focus mainly on the choice of heating appliance, without paying the necessary attention to the evacuation systems. Cheminées Poujoulat wants to change this perception by demonstrating that its solutions improve not only the performance of heating systems, but also the overall comfort of the home.

This new film features the iconic characters of real estate agent Camille and a young couple in their thirties. In a humorous and rhythmic tone, the campaign aims to raise awareness among homeowners of the importance of chimney flues.

As with the last part, this campaign will be broadcast nationally on TF1 channels and France Télévisions group channels, starting September 23, 2024. It is part of a broader plan including short product-oriented formats, as well as a digital version on social networks and the brand's website.

With this new statement, Cheminées Poujoulat is anchoring itself in a sustainable approach and reaffirming its commitment to building thermal, aesthetic and economic comfort, meeting the current and future needs of consumers.

A campaign orchestrated by Gulfstream Communication for the brand strategy and the creation of TV spots and the TouchPoint Media agency for the strategy and media buying.