New website and new brand identity for Bouyer Leroux

Bouyer Leroux, the French leader in the brick market, announces the launch of its brand new website www.bouyer-leroux.com, a single portal providing access to its brands, product and service solutions, online apps, media and recruitment area.

Designed primarily for construction industry professionals, the site has been completely redesigned for an intuitive browsing experience with new, unique features. At the same time, the brand's graphic identity has evolved to support Bouyer Leroux's dynamics, create connections with Biobric, Tegula, and Prefabric, and emphasize the company's values, which place respect for the environment, innovation, and people at the heart of its actions.

Bouyer Leroux and Biobric: a single entry door

For Julien Perez, Marketing Director: "The multiplicity of our websites for each of our brands and the separate graphic charters diluted the effectiveness of our actions. In addition, the link between the Bouyer Leroux company and the Biobric brand was not always clear to our clients. Our objective is clear: to develop strong, digital brands! To do this, we grouped them together on a single site, connected to the values carried by Bouyer Leroux and highlighted by our new graphic identity."

Presentation of the site and its new features

"Discover Us" is the institutional space where you will find a presentation of the Bouyer Leroux SCOP, its 100% French terracotta manufacturing process, and detailed information on its commitments, particularly environmental ones. A Bouyer Leroux group page provides information about the company and highlights its various businesses and subsidiaries.

"Our solutions" is the section providing access to the entire range of Biobric walls, Biobric partitions, Tegula tiles and Prefabric off-site solutions, with complete, dynamic product sheets updated in real time.

“Market Issues” provides access to information on building themes and issues such as the response to RE2020 or the 2025 carbon threshold.

“Apps and Services” is intended to be the gateway to all online apps and services dedicated to construction industry players.

The "Media Library" is a download space for all documents and videos, categorized by brand. Dynamic filters allow for simple, fast, and accurate searching.

“My account” allows you to personalize your experience on the site and provides access to additional features (access to the entire documentary resource, to new services and enhanced tools, etc.)

The site is now online at:
www.bouyer-leroux.com