Marius Aurenti recognized at the Rovaltain 2026 Coups de Coeur awards for his painting Origine Végétale

At the Rovaltain 2026 Coups de Cœur awards, which highlight meaningful actions, sustainable approaches and initiatives that are changing the game, Marius Aurenti is recognized for Origine Végétale©, its professional interior paint formulated from French vegetable oils of linseed and rapeseed.

With this recognition, Marius Aurenti sees an innovation celebrated that embodies its technical excellence, environmental commitment, and strong local roots. Founded in 1982 and based in the Drôme region, at the Rovaltain eco-park since 2011, the Drôme-based company, with its 28 employees, continues to develop a demanding vision of decorative materials, serving both professionals and individuals. A paint born from a conviction: to do things differently.

A painting born from a conviction: to do things differently

With Origine Végétale©, Marius Aurenti affirms a strong conviction: a high-end professional paint can break free from traditional petroleum-based formulations.

A master of materials for over forty years, already renowned for its millimeter-precise polished concrete, fine lime, and decorative surfaces, Marius Aurenti approaches paint with the same philosophy as its iconic materials: that of a living surface, designed for everyday spaces, light, and real-world use. With Origine Végétale©, the brand is therefore not simply launching a new product, but a new expression of its expertise.

Made in France, Origine Végétale© embodies this commitment through a carefully formulated product that makes no compromises on quality: high solids content, very low VOC levels, no petrochemical solvents, and a focus on healthier indoor air. This approach combines technical performance with a desire to offer a more responsible paint that better meets today's expectations.

Focus on Plant Origin©

Origine Végétale© is Marius Aurenti's velvety matte interior wall paint. Formulated with French linseed and rapeseed oils, it is based on an alkyd resin containing 98% renewable carbon, resulting in a final product with over 80% French renewable carbon. It also boasts a very low VOC content, less than 1 g/L, and has achieved an A+ rating and NF Environnement certification.

Designed for walls and ceilings, it offers a deep velvet matte appearance, strong coverage, excellent abrasion resistance, and is available in the 234 shades of the Marius Aurenti color chart, in the aesthetic continuity of the brand's universe.

Capacity and Price: The Origine Végétale© paint is available in 1 L (€38,00 excl. VAT), 2,5 L (€65,80 excl. VAT) and 10 L (€243,10 excl. VAT).