ManoMano launches ManoClub, a unique and innovative loyalty program to unite its 4,5 million customers

By innovating with an omnichannel journey and perfectly segmented commercial activation, ManoMano positions itself as the essential partner for DIY enthusiasts, whether professional or amateur.

“Member” and “TopMember”: two statuses for a simplified customer experience

With ManoClub, every purchase becomes an opportunity to enjoy real benefits. With one click, customers become Members upon registration, immediately benefiting from a series of exclusive offers and discounts. After just four purchases, they achieve the privileged status of TopMember, which allows them to unlock even more rewards.

For Anaïs Lesueur, VP Marketing at ManoMano: "Our approach is innovative and unique. ManoClub was designed to meet the specific expectations of our most engaged customers, who generate 45% of our business volume. We're introducing a new dynamic here."

A direct rewards system: pooling and cashback

ManoClub innovates with a direct pool system, instantly rewarding customer engagement. From the first purchase, new members receive €10 in their pool, immediately usable for their next purchase. For the second purchase, an additional €10 is added to this amount. Top Members receive a bonus 3% cashback on every order, providing an easy way to manage their savings on the platform.

Customer engagement at the heart of the program

Beyond rewarding purchases, ManoClub enhances customer engagement by more generously crediting the kitty for purchases on the mobile app, ManoExpress products, or Seconde Vie. In the longer term, members will have the opportunity to credit their kitty by leaving reviews or advice, thus contributing to the enrichment of the ManoClub community.

Personalized daily support

In addition to the financial benefits, ManoClub positions itself as a true support in the realization of its clients' projects. Top Members benefit from dedicated customer service, with priority and personalized follow-up to optimize each individual's experience. As a bonus, they have access to free returns and tailor-made offers tailored to their needs. On the website and mobile app, an intuitive interface offers total visibility into the prize pool, rewards, and personalized offers.

"Our ambition goes beyond simple transactions: we want to build a lasting and rewarding relationship with each client," emphasizes Anaïs Lesueur.