Luxury real estate: who buys, where and at what price?

In France, after two years of significant slowdown, activity is picking up again with around 940.000 transactions expected in 2025, while Engel & Völkers France shows growth of more than 20% and a network increased to nearly 370 agents.

In Paris, prime markets are polarizing: in the 7th arrondissement, the agency's transaction volume increased by more than 50%, with sales up to €30.000/m² around the Champ-de-Mars and 40% of properties dealt with off-market.

The Marais district confirms its status as a laboratory for Parisian trends: more than 30 transactions in the last quarter, average basket around €1,3 million, and +12% of offers accepted over the year, +20% in the last quarter alone.

In the 9th, the average basket is €1.285.000 for prices between €11.000 and €14.000/m² depending on the micro-districts, while in the north of the 16th mandates are increasing by 59%, turnover is doubled and Haussmannian buildings with views of the Eiffel Tower are reaching €18.000–€20.000/m².

On the French Riviera, more than 70% of buyers are foreign: in Saint-Jean-Cap-Ferrat, apartments with sea views start at around €15.000/m² for an average purchase of over €2,5 million; in Cannes, exceptional properties exceed €30.000/m²; in Saint-Tropez, some properties go up to €50.000/m².

Nice stands out as an exception among major French cities: prices there remain stable at a high level (€5.600–€6.000/m² on average) and 60% of transactions are completed without a loan contingency.

In Lyon, prices have stabilized around €4.450/m² for apartments and €5.080/m² for houses; large, well-located family apartments and townhouses with outdoor space are once again in good demand, while Gerland, Confluence and some first-ring suburbs are emerging as new investment areas.

The Rental department is experiencing strong growth: turnover has increased by 2,5 times in one year, the average basket size is rising and there is a surge in rents exceeding €10.000/month, mainly for an international clientele.

Illustrative image of the article via Depositphotos.com.