The OPPBTP is launching a national campaign to establish a culture of prevention in the construction industry.

In this context, national campaigns dedicated to these themes will be a key driver for achieving lasting changes in sector practices. Designed as structured annual events, these campaigns aim to establish simple and concrete guidelines to help companies fully integrate prevention into their operations, from site preparation to completion. Deployed across the country and structured around a common five-year theme, they rely in particular on a shared tagline, "Let's adopt the prevention reflex," embodied by the new mascot Réflexo, which is designed to support professionals over the long term. They combine communication, awareness-raising, and on-the-ground actions to encourage action, especially in small and medium-sized enterprises. This approach aligns with national occupational health guidelines, notably those outlined in the 2026-2030 Occupational Health Plan.

The plan's first campaign, launched on April 28, 2026, to coincide with World Day for Safety and Health at Work, marks the starting point of this initiative. It introduces a renewed, more personal, and more operational format, notably with the launch of a web series broadcast throughout the campaign and shared on social media, designed to make prevention more visible, more accessible, and directly applicable to business practices.

Annual campaigns to improve practices over the long term

As part of the first priority of the Horizon 2030 plan, dedicated to the widespread promotion of a culture of prevention, the OPPBTP (French Construction Industry Health and Safety Organization) is making its national campaigns the backbone of its communication efforts. Specifically, this initiative will be rolled out annually around the theme of a culture of prevention. The objective is to help companies progress step by step by offering them concrete, simple, and directly applicable benchmarks and action plans. Following a consistent five-year framework, these campaigns revolve around the slogan "Let's adopt the prevention reflex," intended to become a shared message for all stakeholders in the sector. Indeed, they will allow for the gradual establishment of lasting habits and the structuring of companies' prevention strategies over time.

Each year, the campaign will focus on a specific key theme, including: risk assessment and the single document, site preparation and pre-action checks, skills and equipment management, and finally, managing unforeseen events and the "stop & go" approach. Based on real-world work situations, each campaign will aim to provide practical solutions to facilitate implementation, particularly for small and medium-sized enterprises.

A new, tangible brand signature to embed the prevention reflex in the long term

To give its communications greater consistency and visibility, the OPPBTP (French Construction Industry Health and Safety Organization) is rolling out a common tagline, "Let's adopt the prevention reflex," which is intended to become a long-term fixture in the sector. This tagline is embodied by Réflexo, a mascot designed to support construction professionals throughout the Horizon 2030 plan. Conceived as a simple and easily identifiable visual marker, Réflexo aims to make prevention messages more accessible and concrete, particularly for small and medium-sized enterprises (SMEs). It helps to embody the right reflexes to adopt on a daily basis, while bringing a more direct and engaging tone to the communication. Used across all campaign materials, it helps to establish a shared identity and facilitates the adoption of the messages by professionals.

In 2026, a first campaign to establish prevention habits

The first iteration of this cycle, the 2026 campaign, aims to introduce a culture of prevention in a concrete and accessible way. It is primarily aimed at managers and supervisors, to support them in organizing prevention on a daily basis.

Launched on April 28, the campaign will run for several months, until the fall, to allow companies time to familiarize themselves with the messages, tools, and approaches offered. It is structured around key events dedicated to raising awareness and disseminating concrete solutions, with the aim of gradually supporting the transition to action. Based on a positive and educational approach, the campaign highlights the benefits of prevention and its link to business performance. Its goal is to broadly engage companies and initiate a lasting dynamic of improved practices.

A campaign structured around three complementary levers

To effectively support businesses, the 2026 campaign is based on three pillars designed to combine visibility, ownership, and action:

• The communication campaign, with a nationwide deployment across the country (posters, communication kits, digital media), aims to establish simple and positive messages about prevention. It relies in particular on a unique format: a web series broadcast throughout the campaign, from the end of April to the fall. Composed of around thirty short episodes of approximately 1 minute 30 seconds each, it features various profiles of construction professionals – business owners, supervisors, tradespeople, and apprentices – facing real-life, everyday situations. Through educational and accessible vignettes, often presented with humor, the web series addresses topics such as work organization, managing unforeseen events, and risk prevention, and demonstrates in a very practical way how to adopt preventative habits in daily work. At the heart of this communication strategy, social networks play a key role as the main channel for disseminating the web series and associated content, promoting its visibility, sharing and appropriation by professionals in the sector.
• Awareness and information campaigns are being conducted to help businesses better understand the importance of a culture of prevention, notably through webinars, information sessions, and testimonials. At the heart of this initiative is a new online self-assessment tool, the central entry point for the campaign. This tool allows businesses to easily evaluate their prevention practices and identify areas for improvement. Following this assessment, professionals will be directed to personalized pathways based on their level of maturity: e-learning modules, resources for internal sharing, training, support, and connections with a prevention advisor will be offered. This tool aims to transform awareness into concrete action and to better target the support provided.
• The transition to action involves providing practical tools, online resources, thematic workshops, group initiatives, and training. These measures aim to concretely support companies in implementing their prevention efforts, relying in particular on group formats and local support networks.

For Paul Duphil, secretary general of the OPPBTP: “With this first campaign, we want to offer companies a concrete and directly applicable approach to prevention. The goal is to provide them with simple guidelines, practical tools, and solutions tailored to their specific situations, to help them adopt a culture of prevention and take action. Prevention must not remain theoretical: it translates into everyday actions, decisions, and organizational changes. By facilitating this concrete implementation, we can sustainably embed new habits in the practices of construction professionals.”