ELLE will open its very first beach resort in 2028: ELLE Resort & Beach Club in Bali

This new venture marks a key step in the expansion of the ELLE brand into lifestyle and experiential destinations. ELLE offers an experience that blends the spirit of the women's magazine with the French art of living, in the heart of inspiring locations. Conceived as a true living space, each address celebrates a positive and contemporary lifestyle, where style, culture, beauty, and local flavors intertwine to create a unique signature, driven by three pillars: French Art de vivre, Smiling Beauty, and ELLE Curation. Each hotel thus establishes itself as a true home away from home, in an environment conducive to disconnecting and rejuvenating.

Following the opening of two Maison ELLE urban boutique hotels in Paris and Amsterdam, ELLE Resort & Beach Club in Bali will be the first establishment to open under the "leisure" banner, encompassing seaside, nature, and mountain locations. In these getaway destinations, the brand's spirit is expressed through a relaxed yet refined experience, a local immersion designed for immediate relaxation. Between the beach club, wellness facilities, fine dining, and family activities, each stay becomes a vibrant and inspiring interlude in exceptional natural settings.

Developed in partnership with Geonet Developments International, ELLE Resort & Beach Club Bali will open in Seminyak, the island's cosmopolitan resort town renowned for its luxury hotels, designer boutiques, and world-class cuisine. This project will combine ELLE's creative and international spirit with Bali's renowned natural beauty and culture of hospitality. With over 250 million touchpoints interacting with ELLE every month worldwide, the brand's presence in Bali reflects its global reach and the enduring appeal of the island as one of the world's most sought-after destinations.

According to Constance Benqué, CEO of ELLE International: “ELLE is much more than a magazine: it’s a powerful international lifestyle brand with over 80 years of history and an undeniable global presence. As we continue to develop our brand universe beyond media, towards immersive experiences, hospitality represents a natural and strategic evolution of our ecosystem. Bali, one of the world’s most dynamic and sought-after destinations, offers an ideal setting to express the full scope of the ELLE brand. The ELLE Resort & Beach Club has been designed as a premium lifestyle destination, combining fashion, beauty, wellness, and contemporary luxury. This project reflects our long-term ambition to develop high-value brand experiences, thereby strengthening our global presence while offering meaningful engagement to a new generation of consumers.”

The project's architecture is entrusted to the award-winning Balinese studio Inspiral Architects. ELLE Resort & Beach Club Bali promises to become a new landmark on Seminyak beach, thanks to a seamless approach that blends harmoniously into the island's tropical setting.

The interior design will be handled by two internationally renowned studios: Conran and Partners for the resort interiors, and Tristan du Plessis Studio for those of the ELLE Beach Club and suites.

At the heart of the resort, ELLE Beach Club is built around a vast, organic canopy that evokes the movement of the sea, extending over lagoon pools, open-air dining areas, and natural material finishes. Elevated VIP lounges and private pools offer panoramic views of the Indian Ocean, creating a social setting that is both relaxed and sophisticated on Seminyak Beach.

Within the ELLE Resort, the 168 suites and penthouses are designed to blur the lines between indoors and outdoors, thanks to organic shapes, wood details, and expansive glass facades. Guests will enjoy a comprehensive range of services, including an exclusive spa, a state-of-the-art gym, designer boutiques, and fine dining. The hotel and beach club together form a destination that reflects both ELLE's international spirit and Bali's unique coastal culture.

According to Chad Egan, CEO and founder of Geonet: “ELLE is at the crossroads of fashion, culture, and lifestyle. ELLE Resort & Beach Club Bali will embody this spirit, offering a place where design enthusiasts, influencers, and travelers from around the world will feel both inspired and at home. It will be both a resort and a destination that captures the essence of Bali while bringing a unique touch to the island.”

Once completed, the complex will be managed by SONO Hotels & Resorts, ensuring operational excellence and a five-star guest experience.

With Bali, ELLE takes a bold step by offering not just a hotel, but a complete resort with beach club, embodying the sophistication, creativity and joie de vivre that make the brand famous.

This Balinese resort further enriches ELLE's growing portfolio of lifestyle destinations. Following the successful openings of Maison ELLE Paris (2022) and Maison ELLE Amsterdam (2023), the brand has expanded into the wellness sector with ELLE spas in Asia, notably in Japan (Tokyo and Hokkaido) and India (Goa and Hyderabad), as well as into the food and beverage sector with the recent rollout of ELLE Cafés in Turkey (more than eight in one year), Thailand, and most recently, Japan. Simultaneously, ELLE has invested in the branded residential real estate market, with flagship projects in Miami and Dubai (and others to come in Europe and Brazil), demonstrating the brand's strength in both the hospitality and real estate sectors.