Isover named Brand of the Year 2026: a first for the construction industry

As the first brand in the building sector to receive this title, Isover is thus recognized for the work undertaken over several decades to raise awareness and support the public on the issues of energy performance, comfort and building quality, through innovative solutions, impactful communication campaigns and a close relationship with its customers.

A heartfelt thank you for the teams' commitment

Recognized by nine out of ten French people, the “Elected Product” and “Brand of the Year” awards primarily value the expertise and commitment of employees mobilized on a daily basis.

For Stephane Garcia, Managing Director of Isover and Placo®: “Being voted Brand of the Year 2026 is a great source of pride for Isover. This recognition, awarded directly by consumers, confirms the relevance of our commitments and our contribution to more efficient and responsible buildings. It is also a reward that speaks directly to all our employees who work every day to offer quality products, made in France, that help reduce energy consumption in buildings. For the first time, our sector has been recognized: this sends a strong message to the entire building industry.”

A distinction based on an independent and transparent methodology

Awarded by the "Product of the Year" organization, the Brand of the Year title is based on the same rigorous methodological standards as the "Product of the Year" logo, long recognized by consumers. With a similar and equally strict methodology, it relies on two studies conducted with a representative panel of over 570 consumers. The study is carried out under the supervision of the independent firm Deloitte*, and the results are reviewed by a committee of renowned experts.

The first part of the study was conducted with consumers who had interacted with the brand to analyze the customer experience in real-world conditions. A wide range of questions allowed researchers to evaluate the brand in their everyday use and specific applications. The second part, conducted online, assessed the overall perception of Isover compared to its main competitors based on five key criteria: innovation capacity, attractiveness, purchase intent, recommendation, and CSR commitment.

The Isover brand stood out significantly in one key indicator: customer satisfaction/recommendation, with a score of 8,9/10 (compared to 6,3/10 for its competitors). The brand, and consequently the quality of its products and services, was also highly praised by consumers, with an average score of 8,8/10. Furthermore, 96% of respondents who had direct experience with the brand would recommend it to a friend or family member.

*For the entire methodology.