Investing in new properties in ski resorts: still a safe haven

With excellent snow cover in the early season and record-breaking Christmas holidays thanks to favorable weather, French resorts, particularly those in the Alps, are confirming their appeal and dynamism. To guide investors, the website Trouver-un-logement-neuf.com reveals the new developments still available, price levels for traditional condominiums or tourist residences, as well as the latest sales launches.

The tricolored mountain still captivates

Despite the challenges faced by new-build properties elsewhere in the country, the mountains, and particularly the Alps, remain a dynamic destination for property development. The 2026 season confirms key trends:

• The trend towards higher-end properties continues, as evidenced by the ever-increasing size of the properties.
• The mountains as a resilient asset, strengthened by the 2030 Olympic Games,
• a redesigned seasonality with summer and the off-seasons favored by the development of hiking, trail running, electric mountain biking and wellness offerings,
• and finally the advantage of new construction, a regulatory and heritage lever for investors, in the face of energy rehabilitation which will be required for nearly two-thirds of the old stock.

Prices vary depending on the station

Some resorts offer exceptional properties with high-end services for over €30.000/m². While prices remain generally resilient in the face of land scarcity, some occasional adjustments are visible, particularly for properties available for immediate occupancy.

According to Nicolas Grizard, Sales Director at MGM Constructeur: “Immediate occupancy projects are currently very popular. Pre-delivered and decorated homes reassure clients: no waiting, no uncertainty related to construction sites, and the possibility of visiting and enjoying them immediately. This facilitates the purchase decision, whether in a tourist residence or a traditional condominium.”

Here are some updated examples of prices for T3s in 2026:

• Chamonix: from €877.000
• Le Grand-Bornand: €466.667 excluding VAT in tourist residences
• Châtel: approximately €470.000
• Vaujany / Oz-en-Oisans / L'Alpe d'Huez: between €292.829 and €537.000
• Samoëns: €525.000
• Tignes: €915.000

Two flagship operations in stations

Among the flagship projects currently underway in ski resorts, Quéléa in Tignes, by Priams, stands out. This classic condominium complex is located in the heart of the resort, at the foot of the slopes and in close proximity to the lake. The apartments, ranging from one-bedroom to five-bedroom units, offer panoramic views and high-end amenities, including a sauna, hammam, fitness room, and ski room. Prices start at €915.000 for a two-bedroom apartment (55 sq m).

In Valmorel, MGM Constructeurs has delivered Akoya, a 5-star tourist residence attached to a 4-star hotel. This project combines easy rental with a complete hotel experience, allowing investors to benefit from a "ready-to-let" property while enjoying the charm and vibrancy of the Savoyard resort. Price: from €381.667 excluding VAT for a 57m² two-bedroom apartment.

Why is the mountain a resilient and sustainable real estate market?

As the national real estate market recovers, the Alps have shown consistent strength for over a decade. According to the FNAIM (National Federation of Real Estate Agents), prices for existing properties have risen significantly faster in high-altitude resorts, driven by sustained demand and the desire for guaranteed snow cover. Over the past four years, the increase has been three times higher than the national average.

This resilience can be explained by:

• Scarcity and regulation of supply
• Excellent accessibility to alpine resorts
• Upgrading of goods and services in resorts
• Four-season appeal
• Strong "pleasure purchase" element

According to Camille Boulongne, director of Premium activities at the developer Priams: “The mountain market remains very resilient: neither prices nor transactions have fallen. Our clients are looking for the pleasure of skiing and/or an inheritance to pass on, in renowned high-altitude resorts with prime locations. They want properties designed like very beautiful hotels, but with the feeling of being at home, with generous living spaces and all the necessary comforts to fully enjoy their holidays.”

Less sensitive to economic fluctuations or rising interest rates, buyers also benefit from attractive rental returns through seasonal rentals and tailored tax incentives such as the LMNP/LMP scheme with VAT exemption for new builds. The awarding of the 2030 Winter Olympics to the French Alps further strengthens long-term prospects, confirming the mountains as a safe haven for new construction.

Investing in mountain areas: constraints, challenges and opportunities

Despite its attractiveness, the real estate market in ski resorts is facing a turning point:

• The rise in prices masks a structural weakening of the old housing stock: nearly two-thirds of homes will be affected by rental bans in 2034.
• Climate change is exacerbating the divide between high and low altitude resorts.
• In Chamonix, the ban on new second homes (PLU, March 2025) aims to rebalance a stock made up of 70% second homes, which should however accentuate scarcity and increase the value of new construction.

44% of investors now favour resorts that are in operation year-round.

Buy from a high-end and sustainable market

Resorts are enhancing their appeal through continuous improvements in quality, reducing their reliance on skiing alone and strengthening their asset value. Luxury alpine real estate is positioned as a "defensive investment fund," combining scarcity, prestige, and yield, making it ideal for portfolio diversification.

For Céline Coletto, Trouver-un-logement-neuf.com: "The mountains remain a unique market: the scarcity of land, the quality of projects, and their now year-round appeal make them a safe bet for investors."

Investing in the mountains means combining pleasure, asset security and rental potential, while enjoying the slopes, landscapes and four-season activities.

New mountain real estate prices in real time

Methodology: a real-time calculation method

Examples of prices in euros starting from for a new T3 apartment, with two bedrooms, observed on 12/01/2026 in winter sports resorts with new housing operations currently listed on the site: Trouver-un-logement-neuf.com.

Caution - Please note that these are examples of current selling prices in resorts and not average prices, unlike the usual barometers on Trouver-un-logement-neuf.com. The number of transactions for each resort is insufficient to establish price averages.

Illustrative image of the article via Depositphotos.com.