Interior floor coverings: a gradual recovery starting in 2027?

The years 2025 and 2026 are expected to be the last two years of decline for the French interior flooring market, both in volume and value, according to forecasts by MSI Reports. The research firm then anticipates a stabilization period, followed by a gradual recovery in the medium term.

The year 2026 will still be under pressure.

The end of the downward cycle does not necessarily mean an immediate recovery. MSI Reports describes 2026 as a year still marked by tensions in freight and raw materials, in an unstable geopolitical context around the Strait of Hormuz.

These tensions have led several manufacturers to announce price increases, applied inconsistently depending on the product and the supplier. This development comes at a time when price is once again becoming, according to the firm, the primary selection criterion for distributors and buyers.

Professional distribution also remains weakened by the financial difficulties of several companies, the closure of historical traders and the reduction of stock levels.

LVT and laminate flooring are gaining ground.

The different families of floor coverings followed contrasting trajectories in 2025. LVT vinyl planks and tiles, for Luxury Vinyl Tiles , as well as laminate flooring, are among the main beneficiaries of this restructuring.

According to data provided by MSI Reports, LVT represents 17% of the market and laminate flooring 20%. The former category is driven in particular by an abundant international supply, with increasing competition from Asia and Turkey.

Laminate flooring, for its part, is benefiting from an upgrade based on improved water resistance, the development of technical performance and more advanced work on decorations and finishes.

Rolled PVC and linoleum are resistant

Rolled PVC and linoleum maintain relatively stable market positions, even though their markets are evolving differently. For rolled PVC, the construction market is holding up better than the consumer market.

Conversely, ceramic tiles, textile flooring, and parquet flooring continue to lose ground. The decline is particularly pronounced for solid wood flooring. The manufacturers involved must also contend with price pressure from imported products, notably from Turkey and Poland.

Several recovery levers are being considered.

MSI Reports identifies several factors likely to gradually support the market after 2026. The firm cites in particular the recovery in transactions in existing real estate, which began in 2025, as well as support measures for new construction.

His forecasts also rely on more uncertain assumptions, including political stabilization after the 2027 presidential election, a normalization of the macroeconomic context and a possible geopolitical lull.

The expected recovery therefore remains conditional on developments in the real estate market, purchasing power, production costs and international trade.

Forecasts established up to 2030

Published in August 2026, the MSI Reports study analyzes the French market for interior floor coverings in 2025, with a history dating back to 2019 and forecasts extending to 2030.

Its scope includes ceramic tiles for interior floors, laminate flooring, PVC roll flooring, LVT flooring, textile coverings, parquet flooring and linoleum. It covers both residential and non-residential buildings, in new construction as well as renovation.

The market is assessed based on manufacturers' sales destined for France. Imports are taken into account, unlike exports, while any stockpiling and destocking movements by distributors are excluded.

The 328-page study presents distribution channels, the competitive landscape, and profiles of 38 manufacturers. It is available on the MSI Reports website starting at €2.295 excluding VAT.