How do rising prices and the energy crisis affect the nature of demand from French homeowners?

Houzz.fr offers tools allowing owners to find the right service providers and craftsmen for their work and an all-in-one solution for renovation professionals and has a strong community passionate about housing.

The 7 major trends for 2023:

• 1. Less energy-consuming housing. Driven by the need to spend less on the energy consumption of their interiors, owners on Houzz are more inclined to engage in the energy renovation of their homes. Professionals also notice that their customers are increasingly looking to invest in insulation, new heating systems or even solar panels. On Houzz, a greater interest in wood-burning stoves is also observed. Community searches on this subject, carried out between January and October 2022, have indeed increased by 67% compared to the same period in 2021.
  
  
• 2. Conserve, reuse and recycle. Limiting energy expenditure also involves more reasoned consumption, and owners on Houzz are becoming more and more aware of this. In 2023, individuals should turn more to the use of recycled materials, old furniture, and also to the reuse of low-end materials, such as plastic or cardboard, to make objects, furniture and custom-made furniture. top of the line. For professionals, this also involves the commitment of brands that are implementing more energy- and water-efficient manufacturing processes.
  
  
• 3. Well-being above all. In the continuity of this slower trend, the place of well-being in interiors has been reinforced over the years and it will be even more evident next year. Individuals on Houzz want above all to find comfort, an intimate space in which to reconnect. This involves cozy, warm interiors and very soft materials, such as loop and velvet.
  
  
• 4. The renovation of small areas is accelerating. The current context is pushing owners to restore their property, especially small areas. Professionals on Houzz have recorded a strong demand for the renovation of these spaces since the beginning of 2022, with an acceleration in October and which should continue in 2023. Individuals want to convert their attics to create a bedroom and /or improve the volumes of the apartment. On Houzz, the same observation is made: searches for the layout of studios have almost doubled in 2022 (+95%), with requests targeted on specific issues such as the layout of kitchens (+234%) and rooms bathrooms in these spaces (+67%).
  
  
• 5. Always more functions. The problem of space leads to multiply the functions in the same room. A trend that has continued to strengthen since the pandemic and the societal changes that followed, such as teleworking, pushing people to spend more time indoors. In 2023, spaces are reinventing themselves and becoming more flexible to offer new functions, work, relaxation and family reunions, and avoid having to move.
  
  
• 6. Large open and versatile rooms. Multiplying the functions also involves creating vast open spaces that can accommodate various activities depending on the time of day. In 2023, the demand for kitchens that are mostly open to living rooms, for more conviviality on a daily basis and for entertaining, should thus increase. While the open kitchen trend isn't exactly new, it doesn't seem to be waning with the Houzz community: between January and October 2022, searches on the subject increased by 17% compared to last year, while those for living/dining rooms jumped 128%. As a result, solutions to separate spaces without partitioning are just as popular on Houzz. Professionals are confirming this growing demand with the installation of skylights, but also with simpler solutions such as trellises, which make it possible to create beautiful open spaces while making them private.
  
  
• 7. Tailor-made yes, but personalized. Always to respond to space and optimization issues, tailor-made products will remain in high demand in 2023 by individuals. The professionals on Houzz confirm it: their customers are increasingly asking for tailor-made solutions in bedrooms or living rooms, for example, in order to create a tidy and organized space. Some custom layouts seem to be of particular interest to the Houzz community, such as bed bridges. The queries registered on the platform during the first nine months of 2022 have indeed seen a spectacular increase of 261% compared to last year.