Heiwa is in top form in 2025 and is showing its ambitions for 2026

In 2026, HEIWA opens a new chapter: expansion of its distribution via the SONEPAR France Distribution network, European acceleration, ambitious objectives on the tertiary sector and strengthening of its reputation through a partnership with Olympique de Marseille.

2025: A pivotal year, Heiwa's strategy confirmed on all fronts

After a turbulent year in 2024 for the HVAC sector, 2025 remained generally stable according to the latest Uniclima figures (-0,1% for air-to-air heat pumps and -1,8% for air-to-water heat pumps). In this context, Heiwa significantly outperformed the market and continued its growth trajectory, with double-digit revenue growth again projected for 2025.

According to Franck Beauvarlet, director of the Heiwa brand: "What is striking in 2025 is that several levers activated over the past three to four years have borne fruit simultaneously. It is this convergence that allows us to sustainably outperform the market."

Heiwa thus confirms its evolution from a brand historically identified with residential air conditioning to a brand offering comprehensive heating and air conditioning solutions centered around heat pumps, capable of addressing all customer needs in France and Europe, well beyond its historical roots in the South of France.

Innovation, services, networking: the three accelerators of 2025

Innovations that find their market

In 2025, several Heiwa innovations confirmed their success:

• The 100% power maintenance range, whose commercial performance exceeds the brand's expectations
• the Ernest zoning, which is gradually establishing itself as a strategic complement to the ducted air conditioning offer
• the iQube intelligent hydraulic decoupling module, whose startup accelerated after an initial launch phase

A ramp-up in the service sector

2025 also marks a turning point in the commercial building market: VRF performance is rising sharply, and Heiwa confirms its ability to support more complex projects. "We have doubled our activity in the commercial building market," Franck Beauvarlet even confides.

This dynamic is part of Heiwa's fundamental strategy: to move beyond residential projects and become a credible player in thermal comfort for commercial buildings, particularly through VRF systems. Two flagship projects clearly illustrate this evolution by 2025: 3,400 m² of office space in Lavérune near Montpellier and the La Valentine project in Marseille with over 11,000 m² of offices, shops and service areas to be equipped.

A strengthened network of installers, at the heart of the model

HEIWA continues to strengthen its relationship with professionals. The brand now has 170 approved partners, the Heiwa Eco Experts, and has provided product training to over 1000 installers at events held within the branches of its HVAC specialist partner, the SONEPAR CLIMATE network.

Product quality: the foundation of installer loyalty

Heiwa emphasizes a key aspect of its performance: installer loyalty rests on a fundamental foundation: product quality and pre- and post-sales support. The brand highlights its highly controlled after-sales service rates, which are among the lowest in the market, and a simple rationale: without reliable products, no network dynamic or service can be sustained over time.

2026: a new structuring stage (distribution, Europe, services, network)

In 2026, HEIWA announces an acceleration on four major axes.

1) A massive expansion of distribution via Sonepar France Distribution

Heiwa is taking a significant step forward with the expansion of its presence within the Sonepar network: the brand is growing from 57 agencies to nearly 400 points of sale by 2026. This new step aims to strengthen national penetration and reach new professionals. "This represents potential visibility to approximately 100.000 electricians and major national accounts that are clients of Sonepar France Distribution. This is a significant and structuring step for our distribution," confirms Franck Beauvarlet.

2) A European acceleration

After an initial test in Belgium in 2025, Heiwa plans to expand its presence in 2026 and announces an official launch in Spain in early 2026. The brand also indicates it is in discussions with two other European countries. This internationalization is part of a gradual and structured roadmap. Within four years, the brand aims to progressively cover at least five more countries than France.

3) Tertiary sector: target +50% and strengthening of offers

Heiwa intends to continue the tertiary sector dynamic and aims for growth of at least +50% in this segment in 2026, driven by the DRV and enhanced field support.

4) Network: aiming for 300 Heiwa Eco-Experts

The brand aims to expand its network of approved installers to reach 300 Heiwa Eco-Experts by 2026. This on-the-ground support is key for Heiwa; it allows us to strengthen our relationship with installers, train them, and see their satisfaction with our products. " explains Franck Beauvarlet.

According to Franck Beauvarlet, director of the Heiwa brand: “These ambitions are also reflected very concretely in the strengthening of our teams. We have already recruited and we continue to hire, particularly in sales roles, but also within the marketing, product, pre-sales and after-sales teams.”

Products & highlights 2026: consolidation, Interclima and targeted new products

After a year of product launches, 2026 will be a year of consolidation and market dominance, while also preparing for a new wave of innovations in 2027. Heiwa invites the market to Interclima at the end of September, where the brand has announced it will double the size of its stand to welcome new customers and present its product developments, particularly those related to the commercial sector, air-to-water heat pumps, new refrigerants, and services.

Among the new features for 2026:

• The 100% Ultra power maintenance range is designed for the most extreme conditions: maintaining power up to -20°C and +50°C. A level of performance still rare on the market.
• extension of the mono/multi-split ranges with very small power outputs (1,5 kW, as well as 2-station 3 kW and 3-station 4,5 kW multi-splits) to meet the needs of small rooms.