Frédéric Pfeiffer appointed president of AFISB

At the helm of AFISB, Frédéric Pfeiffer intends to continue and strengthen the initiatives undertaken to support bathroom manufacturers. During his inaugural speech, he paid tribute to the work accomplished by his predecessor:

"Yves, for eight long years, you have been a steadfast pillar of our association. With your unwavering commitment, you have been able to unite our members, involve everyone in our projects, and, above all, strengthen our network by welcoming new members. I would like to warmly thank you on behalf of everyone for these years of dedication."

In this new mission, Frédéric Pfeiffer wishes to place his mandate under the banner of three major priorities:

• Maintaining the IDEOBAIN trade fair: a flagship event in the sector, this trade fair provides an essential showcase for manufacturers and a space for discussing bathroom trends and innovations.
• Actively contribute to the transition to a sustainable bathroom: manufacturers, thanks to their expertise, must be at the heart of environmental initiatives and support market developments.
• Strengthening synergies between manufacturers and distribution: in a changing economic context, close cooperation is essential to anticipate market developments and meet regulatory obligations.

Aware of the challenges ahead, Frédéric Pfeiffer is confident in AFISB's collective ability to meet these challenges: "I know that many challenges await us, but I am convinced that together, we will be able to overcome them successfully."

He will be able to count on the expertise and commitment of the association's members, as well as the support of Hubert Maitre, a valuable resource in the support and development of AFISB.

AFISB welcomes this appointment and renews its commitment to working in the service of manufacturers in the sector.

Frédéric Pfeiffer's career

A business school graduate with a DESS in Total Quality Management, Frédéric Pfeiffer has extensive experience in the bathroom industry. He began his career in 2001 as a marketing manager at Hansgrohe, before serving as International Marketing Manager from 2005 to 2009. He subsequently became Sales & Marketing Director BtoC France from 2009 to 2018. Since 2018, he has held the position of Managing Director of Hansgrohe France, consolidating his expertise in the sector.