Forbo Flooring becomes official partner of Stade de Reims

A partnership based on shared values

This partnership takes on its full meaning in light of the many shared values, such as a taste for effort, challenge and performance, team spirit and cooperation. It illustrates the desire of two historic players in the region to work together, each in their own field, around a common culture focused on innovation, training and community.

Increased local visibility

The partnership is reflected in particular by the presence of the Forbo Flooring logo at the top of the back of the official Rouge & Blanc jersey, as well as significant visibility at the Stade Auguste Delaune.

It also includes actions aimed at employees of the Forbo Flooring site in Reims and is accompanied by various local operations designed to strengthen the link between the company, the Club and the entire region.

Voices committed to Reims and its region

For Hervé Vermande, Director of Operations at Forbo Reims: « This partnership seems like a no-brainer for Forbo Flooring. It's a dream opportunity to bring together two iconic institutions in the Reims region to promote the values ​​of team spirit, high standards, and ambition across the country and beyond. »

For Frédéric Benard, General Director of Sales and Marketing France: « Anchored for over a century in Reims, we share with the Club strong values ​​of performance, teamwork, and commitment. We are pleased to strengthen this bond in the service of our region. »

For Jean-Pierre Caillot, President of Stade de Reims: « of this signature which perfectly illustrates the strong link between two entities that are symbols of dynamism, longevity and deep commitment to their territory. After Lustral, this new collaboration demonstrates the attractiveness of the Club in the region, we will be keen to represent them throughout France. »