Fernando Ribeiro takes over as marketing director of Geberit France

Throughout his various roles, Fernando Ribeiro has developed recognized expertise in team management and acquired excellent knowledge of distribution channels, both professional and consumer. Before joining GeberitHe previously held the position of Marketing Director for Zehnder Group France, where he worked for over ten years. This experience within an international group represents a strategic asset to support Geberit's ambitions in France.

According to Bertrand Caron, Managing Director of Geberit France: “I am delighted to welcome Fernando Ribeiro to the team. His career demonstrates that he has always remained close to the products and customers, which perfectly aligns with our brand's DNA. His mastery of the marketing function within large international groups is an undeniable asset for Geberit France.”

At the head of the Marketing and Communication department of Geberit France, Fernando Ribeiro leads a dedicated team of 24 people and is tasked with strengthening brand visibility, supporting product innovation and accompanying commercial development across all distribution channels.

For Fernando Ribeiro: "From the moment I arrived and throughout my onboarding process, I was struck by the teams' commitment and their attachment to the brand. I particularly admire the company's capacity for innovation, which regularly reinvents sanitary standards."

Aged 54, with a Master's degree in Marketing Management and an MBA from the Conservatoire National des Arts & Métiers, quadrilingual and passionate about travel, Fernando Ribeiro is recognized for his listening skills and intercultural ease.