Bricoman becomes Tecnomat and realizes its new ambition

Today, its new identity clearly affirms its positioning and ambition: to become the essential partner for construction professionals and support them in the success of their projects. The rebranding within the network will take place gradually starting in spring 2026.

A new identity for new ambitions

In France, Bricoman is now the 6th largest player in the multi-specialist distribution market for renovation[1]. With the stated ambition of being as close as possible to the needs of craft businesses in the building industry, the brand has chosen to change its name to Tecnomat, already known in the ADEO ecosystem in Italy. With Tecnomat, a new chapter is opening: more technical, closer to the heart of its business, and above all closer to its craft customers.

Tecnomat is the promise of a brand that provides all the resources needed by home professionals in a single space and in a resolutely omnichannel dimension, from structural work to finishing, always with the same human and facilitating approach.

For Maziar Golkhosravi, General Director of Tecnomat: "This new identity embodies our commitment: to be even more attentive, even more helpful, and even closer to our customers. We are taking a new step forward, while remaining true to our beliefs and the quality of the relationships we have forged with construction professionals. With relevant product solutions, tailored services, and expert teams, we are building a brand that is proud of its heritage and resolutely focused on the future."

Key dates :

• 1998: creation of Bricoman in France with the opening of the first warehouse store in Massieux
• 2017: Bricoman is resolutely turning towards conquering the professional market: launching projects around the offer, the expertise of the teams, services dedicated to professionals, professional centers in warehouse stores, Club M loyalty program, etc.
• 2025/2026: Bricoman becomes Tecnomat

Key figures:

• 27 years of history and 10 years serving renovation professionals
• 2.300 employees
• 37 warehouse stores throughout France
• More than 200 professional brands and over 20.000 references are always available in construction quantities in warehouse stores and on the website. And nearly 350.000 additional references via its marketplace.

[1] Zepros Ranking July 2025