Atlantic affirms its commitment to professionals with the promise “Atlantic, we are here”

Concrete proof of daily commitment, for more than 55 years

In a context where professionals must constantly adapt to new challenges, the Atlantic brand, leader in thermal comfort solutions for residential, collective and tertiary buildings, reaffirms its commitment with the promise "We are here". This commitment to supporting professionals is based on three fundamental pillars, illustrated by tangible evidence:

Tailor-made and reliable solutions

• A multi-energy offering of more than 20.000 references, covering all needs for new construction and renovation, for residential and commercial buildings.
• Guaranteed and repairable products, ensuring optimal durability and peace of mind for professionals.
• Help in choosing solutions made easier by tailor-made advice.

Unparalleled proximity to professionals

• 13 factories and customer service centers based next to them, in France, guaranteeing optimal responsiveness.
• A network of partner distributor agencies with, for installers, 35 agencies on average near their homes.
• A highly acclaimed after-sales service with 95% satisfaction*.
• A 24-hour express warranty on spare parts, minimizing business interruptions.

Proactive expertise

• 385 technical experts available via video assistance, remotely or on-site to support professionals.
• 450 customer experts dedicated to the needs of installers and distributors.
• A national network of 10 training centers, guaranteeing continuous skills development.
• Advanced digital tools: simulators, sizing software, and connected after-sales services.

For Laetitia Robillard, Director of Client Marketing and Communication: "Our customers are looking for products, but also for genuine expertise and ongoing support. With the promise of 'Atlantic: we're here,' we reaffirm our commitment to them, offering reliable solutions, local service, and expertise that make all the difference."

A campaign to embody the promise

In order to materialize this commitment, the Atlantic brand has been deploying, since March 17, a 360° BtoB campaign integrating:

• A campaign to embody the promise
• A mini event site featuring a manifesto film, illustrating the daily support of professionals and highlighting the triptych: solutions, proximity, expertise.
• An activation on social networks.
• Large-scale communication in the professional press
• Partnerships with distributors integrating a digital media plan and merchandising tools in distributor agencies

This major campaign is in line with Atlantic's values: offering professionals peace of mind, thanks to a relationship of trust and constant support.