Appointment of Hélène Bailly Babe, Director of Development and Strategic Marketing for the Bouyer Leroux Group

Aged 38, Hélène BAILLY BABE is a graduate of ESCP Paris. She possesses strong human and professional values, international experience, and an entrepreneurial profile that aligns with the Group's culture.

After beginning her career at Procter & Gamble in the consumer goods sector as a sales manager, she progressed through various industries in France and abroad. She spent five years in Canada in the entertainment industry as head of international B2B development for Cirque du Soleil in Montreal, before settling in the Nantes region and taking on the role of Sales and Marketing Director at a cooperative in the business services sector. In 2022, she was a project manager in the Marketing Department of the Nantes-based mid-sized company Armor.

His main responsibilities and priorities will be:

Strategy:

• Contribute to the definition of the strategic plan of the Bouyer Leroux Group and its medium-term implementation in alignment with the overall objectives of the Group and its subsidiaries.
• Contributing to the success of the Group's key projects (acquisition of companies in France and Europe, etc.)
• Supporting the Group's growth
• Analyze markets and establish comprehensive monitoring of eco-performance materials

Management:

• Coordinate the various sales and marketing teams, and the management committees of the subsidiaries, ensuring their commitment to the Group's strategy.
• Supporting teams in improving their sales performance

External Relations:

• To be a key contact for the Group's business partners.

Finally, the Director of Development and Marketing of the Bouyer Leroux Group will provide strategic advice and functional support to the Chairman and CEO of the Bouyer Leroux Group, Chairman of Bouyer Leroux Développement, in complex and changing environments.