A new face at the head of wedi France

Arthur Abad[Name], 35, has risen through the ranks at wedi France, where he has held successive sales and management positions. His appointment marks a new stage of structuring and development for the brand, which is focused on growth, innovation, and quality of service.

According to Dennis Platteel, European sales director at wedi: « Arthur's appointment is part of the evolution of the group's governance. Since its acquisition by Ardex in 2021, the general management of the subsidiaries is now run from Europe.. Arthur stands out as a stable leader, a valued colleague, and someone who fully embraces his responsibilities, both towards the team and our clients. I congratulate Arthur on this great milestone in his career at wedi. »

"We are projecting growth over the next four years."

With a team of 25 employees, an accredited training center that has trained more than 500 wedi Experts, the French subsidiary relies on a solid model and the power of the Ardex group to accelerate its development.

According to Arthur Abad, Sales Director of wedi France: « We are approaching the coming years with ambition. The objective is clear: to maintain our momentum of innovation, strengthen our relationships with our clients, and consolidate our position in the French market. Despite a challenging economic climate, we are projecting growth over the next four years. »