8th edition of the INOHA Trophies: a prize list in line with societal expectations

During the Night By Inoha, a few days ago at the Chapel of the Musée des Arts & Métiers, Jean-Luc Guéry, President, revealed the winners selected by the jury*, made up of professionals from the sector and journalists:

Innovation Trophy: S & P France (Pyrénées Orientales) for its OCTEO HYGRO ECOWATT HP+ hygro-adjustable VMC

Compliant with RE2020, OCTEO HYGRO ECOWATT HP+, developed by the company S&P France, is a high-performance humidity-controlled single-flow ventilation system, both in terms of energy efficiency and durability.

It constitutes a revolutionary technological advance in the field of very low consumption humidity-controlled ventilation thanks to its numerous advantages:

• patented tapping design, guaranteeing a perfect bend at the box outlet without loss of load and ensuring optimal ventilation,
• intelligent electrical connectivity simplifying installation and maintenance thanks to the D.C.V. system. (Ventilation Connection Device) patented,
• ultra-compact and versatile design to adapt to all housing configurations, whether in attics or false ceilings.

Communication Trophy: BRUNEL (North) for the new brand image of STARWAX THE FABULOUS

Brunel, manufacturer of cleaning products, wanted to modernize the image of its “do it yourself” household brand, Starwax The Fabulous, by updating its emblematic muse. Present on the products since its beginnings, the figure of the 50s housewife gives way to a new timeless and assertive couple, represented by Emilie and Thomas, housing experts. This transition embodies gender equality in all household tasks (DIY, maintenance, cleaning, decoration, etc.) and introduces a new tone of communication imbued with humor. Starwax The Fabulous thus enters a new chapter in its history, marked by the diversity and equality of roles within the home.
This new communication was accompanied by a sustained media plan (social networks, partnership with influencers, press relations).

CSR Trophy: CORYL ETS LAMBERT (Essonne) for the EQUI-MER and EQUI-TERRE entrance mats from the CORYL brand

Specialist in the marketing of entrance mats, oilcloths, adhesives and static screening films, the CORYL company has developed two new exterior mats, EQUI-MER and EQUI-TERRE, very effective and durable. Made in Belgium from recycled materials from the fishing sectors (nets, traps, etc.) and agriculture (silage tarpaulins, mulching films, etc.), they are fully recyclable and have a small footprint carbon.

The merchandising and packaging of the products are part of the same sustainability approach: 100% recycled and recyclable cardboard, imprim'vert labeled ink, use of a new in-store display concept aimed at reducing the overall environmental impact of the product. product, while maintaining an attractive design to highlight the commitment to reducing the product's carbon footprint. Furthermore, the reversible side of the mat doubles its lifespan.

New: Special Jury Prize: BRUNEL (North)

The members of the jury did not wish, like last year, to award a “Coup de Coeur Prize” but took the decision to award a “Special Prize” to the Bunel company for its overall corporate approach, imprint of innovation and CSR (category in which she had also applied), relayed by effective and innovative communication.

Jury members:

• Jérôme AUGEREAU, journalist at Construire sa Maison magazine,
• Cathy DUFOUR, Managing Director of French Furnishings,
• Valérie GOURVÈS, Operational Director Fire Structure Safety at CSTB,
• Jean-Luc GUÉRY, President of INOHA,
• Vanessa MONTAGNE, Director of New Sectors at Ecologic,
• Pierre PICHERE, Editor-in-chief of Négoce.

For Jean-Luc Guéry, President of INOHA: « I thank the INOHA members who submitted numerous applications, 29 in total. This clearly illustrates the dynamism of our sector in terms of innovation and CSR commitment. I particularly congratulate the winners whom the jury had difficulty deciding and who demonstrate, through the exemplary nature of their project, that we are an industry in tune with society's expectations. »